Archive for the ‘Search Technologies’ Category

The paid local search iPhone app Where To? has promised Telekom cellular customers even more fun: the augmented reality function “Where To? 3-D is now free. For other users, a fee of 0.79 Euros will be charged after a 30-day free trial. The chief executive officer of the carrier, FutureTap’s Ortwin Gentz, alerted us of this. To use the 3-D feature, users simply have to move the iPhone’s lens – locations in the vicinity will begin to appear in the camera’s image. Read the rest of this entry »

The free mobile application from Gelbe Seiten has passed the one-million download mark, according to the company. Local search has changed dramatically in the past years. Next to the printed directory, which is approximately used 1.7 million times per day, search conducted online and especially using mobile devices has become a day-to-day normality, according to Stephan Theiss, CEO at Gelbe Seiten Marketing GmbH. Read the rest of this entry »

The ILM East, one of the most important conferences for local search, brought experts from around the world together in Boston last week. In the three days, numerous panels discusses the hottest trends in the branch – from Boom with daily deals to social media strategies for regional providers to “VidLoMo” – local marketing with videos. Especially in video marketing there is a lot of room for improvement – large, national and international firms dominate in this respect, as represented in the discussion panel “VidLoMo – Integrating Video Into Local Marketing”. According to John McIntyre, chief executive at Backyard, this is due to a lack of trust in the communication medium on the part of small businesses. “Innovations must deliver clear results,” he explains. Even so, 60 percent of all businesses that have booked a free video for a test-run by Backyard went on to become paying customers. Read the rest of this entry »

Inspired by the idea of what the were missing in their own neighborhood, Florian Eisenmangel, Simon Jacobs and Maximilian Stelzl have developed a new platform: with Spoovel.com, the start-up aims to give a meeting point for all deals, sales promotions, events, and all small and big things in the neighborhood for users and retailers to meet, according to the site. Read the rest of this entry »

Already 85 percent of consumers use the internet to search for local businesses, 16 percent of all users every week. This is one of the results of the current “Local Consumer Review Survey 2012″. Additional findings of the survey: consumer trust in online customer ratings has raised by ten percent in the past two years. About 72 percent of the surveyed found online as well as personal recommendations to be important, according to Myles Anderson, founder and chief of BrightLocal.com, a company specializing in local marketing, which conducted the survey on Searchengineland. Read the rest of this entry »

Those who conduct a search by google.com can now pull up their most recent searches including results on the go with a single click. After say, conducting a search on a PC for information about a certain location, users can pull up this data on their Android or iPhone in their next search on Google.com, including directions or relevant information about the location, all by clicking on the “Recent” icon, according to Junichi Uekawa in the company’s mobile blog.

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The local online prospect service KaufDA has apparently discovered a new means of making profit: the “Consumer Information Portal”, as the company calls its platform, will immediately begin offering the “kaufDA Brand Booster”, which specializes in advertising location-based brands. Read the rest of this entry »

“The next generation of mobile local search” is how Telegate describes its new apps specially developed for the iPad for its two local-search services klickTel and 11880.com. The new mobile applications completely use the capabilities of the Apple tablets: users not only have access to 28 million private and business addresses in from the Telegate directory, but can also find various multimedia content such as photos and videos for service providers. In addition, the menus for the klickTel and the 11880.com apps can be individually customized on the iPad. Read the rest of this entry »

Just about three weeks ago, the geo-location service Foursquare launched its “Explore” feature for the online version, offering users personalized, location-based recommendations for various businesses all over the world. Now the service has updated its mobile application, bringing many of these “Explore” features to the iPhone and Android smartphones. Read the rest of this entry »

The local marketing service Balihoo for the US market has called local web to be a continuously growing ecosystem in the online-media, raising awareness of regional businesses and aiding with growth in profits. Over one trillion dollars of US retail numbers can be linked with the internet, making the local web one of the most important sources online, according to a study from the GroupM Search and Kantar Media Compete. Read the rest of this entry »