In a press release, LocatioNet gave notice of the collaboration. The service provided is based on the existing mobile phone navigation service amAze (launched in 2007) and will retain its original name. In Germany, the software is presented in collaboration with the online branch directory 11880.com, run by Telegate AG. Users can therefore search Telegate’s databases for companies in Germany and generate directions straight to these undertakings. Of course amAze also provides directions to other locations, using speech instructions or visual routing per map. In order to use the service, one requires a GPS-ready device- either built-in or connected externally via Bluetooth. Alongside with the navigation feature, users can also access detailed map views, high resolution satellite images and weather reports.

Similar to comparable services such as Skobbler (see our post) or Ö-Navi (another post), amAze is also free of charge and is financed through advertising. Costs to the user are incurred as always according to their telephone and data packages from the mobile phone service providers. amAze is also accessible on the mobile internet page directly on a mobile web browser.