Posts Tagged ‘Branchenbuch’
Google: Konkurrenz für gelbe Seiten
24 Feb. 2010 | Author: Antonio De Mitri |
Google macht in Gelb. 25 Dollar nimmt Mountain View dafür, wenn ein Unternehmen seinen Eintrag mit der typischen Branchenbuchfarbe hervorheben will. Ein Raunen geht durch die Szene… Read the rest of this entry »
Posted in Local Search, New Search Machine Interest, lokales SEM | 
Tags: Branchenbuch, Enhanced Listings, gelbe Seiten, Google, lokale Anzeigen | 
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Gratiseintrag für Firmen bei meinestadt.de
4 Aug. 2009 | Author: Ute De Mitri |
Beim Städteportal meinestadt.de können sich Unternehmen ab sofort kostenfrei und ohne zeitliche Begrenzung im Branchenbuch eintragen.
Das neue Angebot bietet laut Pressemitteilung der Allesklar.com AG, Betreiber von meinestadt.de, Firmen die Möglichkeit, sich unkompliziert sowohl im Branchenbuch als auch im Webkatalog von meinestadt.de und allesklar.de anzumelden. Der Eintrag mit Adresse, Branchenangabe und Öffnungszeiten werde einer Kategorie zugeordnet sowie der Standort des Unternehmens im Online-Stadtplan angezeigt.
Daneben gibt es für Firmen, die sich prominenter darstellen möchten, weiterhin auch kostenpflichtige Angebote mit erweiterten Funktionen wie etwa das Einstellen von Produktinfos, Fotos oder Videos.
Posted in Local Search per PC, Local Search, News, lokales SEM |
Tags: allesklar.com AG, allesklar.de, Branchenbuch, Brancheneinträge, Gratiseintrag, KMU, meinestadt.de, Pressemitteilung, SEM, Unternehmen, Webkatalog |
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GoYellow-App fürs iPhone
24 Jun. 2009 | Author: AWo |
Auch von GoYellow.de gibt es nun eine kostenlose Anwendung für das iPhone.
Das verkündet der Betreiber der Internetauskunft in einer Pressemitteilung. Damit sollen Nutzer des Apple-Handys auf mehr als 34 Millionen gewerbliche und private Daten zugreifen und diese in ihrem privaten Adressbuch abspeichern können. Die zusätzliche Funktion „Radar“ zeige überdies beispielsweise Hotels, öffentliche Gebäude, Geschäfte, Kinos oder Friseure in der unmittelbaren Umgebung des Users auf dem Handy-Display an.
Übrigens soll auch eine spezielle Applikation der Onlineauskunft für das Google-Handy in Kürze folgen. Laut GoYellow ist ein Start für Ende Juni 2009 geplant.
Posted in Local Search on the go, Local Search per Mobile phone, Local Search, Localization technology, News |
Tags: Android, Anwendung, Apple, Apple-Handy, Applikation, Branchenbuch, Google Handy, GoYellow, GoYellow Media AG, goyellow.de, Internetauskunft, iPhone, lokale Informationen, Online-Verzeichnis, Radar, Smartphone, Local Search |
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Neu: GelbeSeiten-Applikation fürs iPhone
10 Jun. 2009 | Author: AWo |
Auch von GelbeSeiten gibt es nun eine speziell auf das iPhone zugeschnittene Anwendung. Sie ist kostenlos und kann über den App Store von Apple heruntergeladen werden.
Das Besondere daran ist gemäß einer Pressemitteilung die „In der Nähe“-Funktion. Damit sollen die Nutzer Firmen und Anbieter in ihrem näheren Umkreis finden können, ohne ihren Standort angeben zu müssen. Die Ortung ihres Apple-Handys erfolge in diesem Fall automatisch per GPS. Aber auch bereits bekannte Services der GelbeSeiten – wie zum Beispiel die Freitextsuche im “Was“-Feld und die Merkzettelfunktion – seien Bestandteil der neuen iPhone-Applikation.
GelbeSeiten.de: moving images now more prominent
The online branch-directory GelbeSeiten.de now allows direct searches for entries with company videos.
Multimedia content is of growing interest for online directory services – with photos and especially videos, companies can present their good and services, and give potential clients a rapid impression of their offerings. Several local search services are now offering the option of pepping up firms’ directory entries with video clips; these include Google Maps, 11880.com and Klicktel.de.
The GelbeSeiten.de has also been offering this functionality for some while. To enable users to find these videos faster, the online directory has included a special search page for this purpose, to be found under the tab “Firmenvideos” [en= Company videos]. As mentioned on their website by Greven’s Adreßbuch-Verlag, one of the many GelbeSeiten publishers in Germany, there are approximately 4,000 videos online, from clients within their catchment area.
KlickTel ported to Android mobile phones
Alongside other local search services such as Google Maps and Qype, the provider KlickTel has released a special Android-version, for devices such as the Google G1 Smartphone.
With “klickTel for Android” the mobile G1-user can access addresses, telephone numbers, as well as branch directory and traffic information, according to Telegate Media, the operators of KlickTel, in a recent press release. GPS-based local search is also facilitated, allowing locating of cash dispensers, fast food restaurants, or after-hours pharmacies in their immediate vicinity. The application offers the same features as the KlickTel Service for the iPhone (launched in January 2009 – see our post).
According to Telegate Media, users can download the application gratis from the Android Market.
Metasearch
Improvements are also to be discovered on KlickTel’s website. Here users can use the so-called Metasearch, as was announced in a Telegate Media newsletter. Instead of filling out many individual search fields, thanks to the new Metasearch, the search can be achieved through a simplified query. To do this, the user enters the search term in the “Who/what are you looking for?” field on the start page, and then the location in the “Where?” field.
Posted in Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, Localization technology, News, Practical features |
Tags: Android, Applikation, Branchenbuch, Branchenverzeichnis, G1, Google Handy, Google-Phone, Google-Smartphone, GPS, Klicktel, KlickTel for Android, Metasuche, Online-Verzeichnis, Telegate |
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MyHammer now with branch directory
MyHammer recently implemented a branch directory. The German auction platform for craftsmen and similar service providers now enables customers (private or business) to link up easier.
In the new directory, the user can search directly for handymen and other service providers in their area, contact the relevant supplier and request an estimate. According to details released by MyHammer, the new directories already contain over 180,000 entries, through individual online registration, with more joining up daily.
In comparison with other online directories, there are not many addresses yet, however the potential customers are able to determine the qualification of the worker, and view ratings from prior clients.
The operators of MyHammer have also enabled the subscribed contract-workers, to ‘beef up’ their profiles: displaying ratings, individual logo, descriptive text and/or contact details. This, however comes at a price – for anything more than a basic entry, “ProPartner” subscribers will have to fork out Euro 19,90 or Euro 59,90 for the “BusinessPartner Flat” option.
Posted in General, Local Search per PC, Local Search, News |
Tags: Auktionsplattform, Branchenbuch, Dienstleister, Handwerker, MyHammer |
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Printed directories continue to be popular
Approximately 90 percent of Germans over the age of 14 use directory media. Despite numerous local internet services, 74 percent of users consult printed editions of telephone and other directories.
Published in a current study of the market research institute Ipsos, commissioned by the Verbandes Deutscher Auskunfts- und Verzeichnismedien (vdav) [en=Association of German Information Directories], in its eighth repeat iteration in November 2008, which surveyed 2,000 people over 14 years of age. In a press release, vdav published the results of the study.
Along with the use of printed media, directory enquiries is also popular – 37 percent of the people surveyed called up when searching for address information. Online directories placed third in popularity – somewhat more than a quarter of respondents, according to vdav, consult the internet when searching for companies, service providers and people.
Posted in Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, Studies, News, Local Search Engines |
Tags: Branchenbuch, Branchenbücher, Branchenverzeichnis, Ipsos, Marktforschungsinstitut, Online-Verzeichnisse, Studie, Telefonauskunft, Telefonbuch, Telefonbücher, Umfrage, VDAV, Verband Deutscher Auskunfts- und Verzeichnismedien, Verzeichnismedien |
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GelbeSeiten.de: Leading online branch directory
“GelbeSeiten remains clearly the number one of branch directories – online and offline”, recently announced by GelbeSeiten Marketing GmbH in a press release. This is supported by the current data (regarding the online sphere) released by the Arbeitsgemeinschaft Online Forschung (aka AGOF).
The statement concerns the conclusions of the AGOF, the leading online marketer in Germany. The AGOF publishes quarterly the market media study “Internet facts“. The latest evaluation appeared mid December 2008, covering the 3rd quarter 2008.
This analysis counted an average of 3,05 million unique visitors monthly to GelbeSeiten, for the period July – September 2008. This is 19% up from the 2nd quarter total million unique visitors. Y=The portal thus moved up to position 33 in the study, and became the most visited site of its kind during this period, at least in a limited field. This was discussed by Uwe Frigg, COO of GelbeSeiten Marketing GmbH, in a press report. “Contrary to other competitors, we do not obscure our market by combining our field of expertise of branch directories and telephone directories, with private customer data.
Moreover, GelbeSeiten is the only one of the studied local search services that exclusively offers searches of commercial addresses. In comparison with other local search services analyzed by AGOF, GelbeSeite was actually trumped by DasTelefonbuch (place 15), DasOertliche (place 15) and meinestadt.de (place 17). Lower ranked were Qype (place 58 with an average 1,49 million users), tying with Klicktel (also 1,49 million users). GoYellow was even further down the list at place 65 and pointoo at place 101.
Posted in General, Local Search per PC, Local Search, News |
Tags: AGOF, Branchenbuch, Branchenverzeichnis, Branchenverzeichnisse, dasoertliche, DasTelefonbuch, GelbeSeiten, GoYellow, internet facts, Klicktel, lokale Informationen, lokale Suchdienste, meinestadt.de, Onlinebranchenverzeichnis, pointoo, Qype |
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Brownbook: joining up is worthwhile
The most websites whose content is derived from its users, build on the users’ good will and willingness to participate. The UK-based Web2.0 web directory Brownbook offers its users also a pecuniary incentive- for new entries or ratings earn financial rewards.
This takes place when signed-up businesses reward user entries or ratings, in response to one or more (paid) ads placed using the portal’s advertising-options. Brownbook pays you a slice of anything it earns make from businesses that ‘claim’ their listings and promotions, as a result of users making contributions to Brownbook.net.
For example, an ad could cost UK £ 5 (or US $10) to a ‘claimed’ business. 20% of the Brownbook fees to that business go to the user who last edited the entry. (See “How much can I earn?“)
The new ‘User Earnings Program’ is discussed in a video in the company blog by Brownbook co-founder and CEO Dave Ingram. The principles are also announced in a press release.
Those who want to earn money with Brownbook must register online, and also need a PayPal account where the payments may be transferred. And one must really be diligent about writing entries and ratings.
Brownbook appeared unofficially in December 2007 and went ‘public’ in february 2008 in the United Kingdom. The operators describe the portal as a free and open Wiki-like online directory, where users can search for local firms, rate and describe these or add new entries. The content which derives substantially for the users, is able to be edited by any other user, at least as long as a company has not claimed control over the content. The platform has been targeted internationally, as of July 2008. A recent figure (October 2008) announced by the operators listed over 27 million entries for 230 countries. The most entries are generated in the UK, USA, Canada and Australia.
Posted in Web Communities, Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, News |
Tags: Beurteilung, Bewertungsplattform, Bewertungsportal, Branchenbuch, Branchenverzeichnis, Brownbook, Community, lokale Informationen, mobile lokale Suche, Nutzerbewertung, Onlinebranchenverzeichnis, PayPal, User Generated Content, Verzeichnisdienst, web2.0 |
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