Posts Tagged ‘Branchenservices’
Pepped up: GelbeSeiten.de gets new functions
10 Nov. 2008 | Author: The online-presence of the online directory GelbeSeiten.de has been overhauled, and presents itself after a relaunch, in a new, fresh ‘look’ and offering new features.
In a press release, the operators describe the relaunch motto as “Less is More”, seen in the concentration on essentials. The start page is dominated by the Search field and the Branch Finder. The former Map Search item, which was previous visually front and center, is now relegated to the edge, along with the ‘Shopping’ item, both being found as tabs above the Search field. This new layout offers the user a better graphical orientation, especially facilitating the Search function, said the operators.
Additionally, several new practical features serve to simplify the Search experience for users, continued the press release. These include the suggestion list on typing in the Search field and the optimized Branch Finder. If search terms are incorrectly spelt, an automatic correction is suggested. Useful is also the improved local area search, and the new filter functions, where one can limit the results by branch, detail and city area. Moreover, the results are all displayed on a single map. And whoever wishes now can save interesting results on an electronic notepad, which can be printed later.
Also new are multimedia content. Advertisers can now present themselves and their offering using photos and video. Results reflecting these are displayed prominently in the results lists and advertiser pages.
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GoYellow.de expands its free basic postings
GoYellow.de is offering companies the possibility to present themselves in detail within the web branch directory, at no cost.
Undertakings and service providers can fully inform their potential clients, using the free basic posting “GoBasic”, in so far as profile, team, offerings and services, or the history of the company.
GoYellow Media AG, in a press release, detailed how GoYellow.de will be able to generate significantly more qualified content, through this improved posting. This should also jack up the value of the service and benefit its users.
The company hopes that increasing numbers of undertakings will escalate their presence to a paid level with prominent placement of their postings, as a result of the free service incentive. Addition to the prioritized position on GoYellow.de, undertakings can reserve a top-placed listing on the local ratings portal GoLocal.de, so as to publicize their offerings to an even larger internet target market.
New (German) web directory: glenglobe.de
“…Show yourself” – using this catch phrase, the new local branch-directory glenglobe.de was launched officially early in 2008.
This motto is aimed especially at small and medium-sized concerns, for which glenglobe.de is meant to be a platform. Undertakings are urged to present themselves and their team to the customers at large, and publicize their goods and services.
The management of glenglobe.de GmbH in Berlin, made public the launch in a press statement, and announced various functions available. Company owners are able to upload photo galleries, logos and background information (such as opening times, etc.) In addition, a virtual business card (vCard) is offered, on which they can display an image and contact details. One of the innovations offered (as yet unlike most USA or German local directories or search engines) is the provision of printable coupons/discount vouchers, which customers may download. Further, the visitor can also access events and current themes/news. All these three cornerstones of this service (i.e.. coupons, events and news) are easily edited and updated by subscribing firms and service providers, allowing glenglobe.de to call itself “the living online-directory.”
The location of a participating firm is displayed on a Google Map. Missing however is a route planner, which is unfortunate. However there are a bunch of other features, such as a “Recommend” button, a “Skype” option, or a counter that allows the registered undertaking to keep track of visitors to their entry, or the selection of “glenletters” (flags for future usage). ‘Glenletters’ allow visitors to subscribe to their firms of choice. Subscribers are informed as soon as any of their flagged companies have changed or updated their glenglobe.de presence.
This service is still in the Beta-phase, and at present, a company entry is offered free for 6 months, as announced by glenglobe.de director Anita Tusch in the company blog. The planned monthly cost after the beta-phase has been announced as 9,90 Euro (as seen in the FAQs). Companies need to commit to a minimum of one year’s subscription.
The idea of this offering is good. However at present there are very few entries, as the principle is based on the self-entry and participation of firms or service providers. As a consequence, the service is still relatively unusable by visitors, looking for goods and services in their immediate locality. The question is whether companies will accept the paid subscription model, after the end of the beta-phase. There are already numerous free local search services, such as Google Maps, where one can present a business to the public.
