Posts Tagged ‘Branchenverzeichnisse’
Local Search: America Thinking “Yellow”
When Americans search for local services, they trust their Yellow Pages more than online search engines, at least according to the first “Local Media Tracking” study conducted by the market-research from Burke in contract with Yellow Pages Association.. Read the rest of this entry »
Posted in Local Search, Studies, Local Search Engines | 
Tags: Branchenverzeichnisse, Studie, yellow pages | 
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Mit Facebook local und mobil suchen
11 Nov. 2009 | Author: Ute De Mitri |
Yellix heißt die neue App für Smartphones, die Facebook und Branchenverzeichnisse unter einen Hut bringt und durch ihre Originalität besticht. In Österreich, dem Heimatland des Yellix-Anbieters adaffix gewann die Anwendung den Android Developer Contest von T-Mobile.
Gedacht ist Yellix für Facebook-User, die miteinander telefonieren wollen. Die App lief zunächst auf Symbian, RIM BlackBerry und Windows Mobile und ist jetzt auch auf Android zu haben. Ob auch iPhones den Dienst bald nutzen können, ist ungewiss.
Bei Anruf eines Facebook-Users poppt im Display des Mobilgerätes ein angepasstes Profil des Anrufers auf. Darüber hinaus sieht man auf einen Blick, welche Facebook-Freunde in den letzten Tagen angerufen oder es versucht haben. Außerdem bietet Yellix branchenspezifische Alternativen in der Nähe an, wenn man zum Beispiel vergebens versucht, eine Apotheke anzurufen.
GelbeSeiten starten semantisches Targeting
30 Aug. 2009 | Author: Antonio De Mitri |
Die GelbenSeiten steigen ins semantische Targeting ein. Das Tool iSense des Online-Werbevermarkters Ad Pepper Media pickt sich aus dem Web genau die Seiten heraus, die zu definierten Themenwelten des Branchenverzeichnisses passen.
Wie Ad Pepper Media mitteilt, haben sich die GelbeSeiten und die betreuende Mediaagentur GFMO.OMD für das mehrfach prämierte Tool entschieden, weil es in der Lage ist, “in Sekundenbruchteilen den tatsächlichen Bedeutungszusammenhang des Werbeplatzumfeldes zu analysieren”.
Die aktuelle Kampagne zielt auf die Themen Gesundheit und Fitness, Auto und Verkehr, Bauen, Renovieren und Einrichten, Einkaufen sowie Hotels und Gastronomie. Passt das Umfeld einer Website zu einem dieser Themen, werden dort Display-Ads der GelbenSeiten jeglichen Formats platziert. Das erhöht die Relevanz und damit die Wirkung der eingeblendeten Werbung.
iSense nutzt Sense-Engine, eine Erfindung des britischen Linguisten David Crystal. Die Technologie analysiert die Wörter einer Website in ihrer Beziehung zueinander und zu ihrem Umfeld mit Hilfe von mehr als 3.000 hierarchisch gegliederten Kategorien.
Posted in Local Search per PC, Local Search, Search Technologies, News |
Tags: Branchenverzeichnisse, david crystal, GelbeSeiten, gfmo omd, isense, pepper, Pepper Media, Verzeichnisse, Werbung |
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GelbeSeiten.de: Leading online branch directory
“GelbeSeiten remains clearly the number one of branch directories – online and offline”, recently announced by GelbeSeiten Marketing GmbH in a press release. This is supported by the current data (regarding the online sphere) released by the Arbeitsgemeinschaft Online Forschung (aka AGOF).
The statement concerns the conclusions of the AGOF, the leading online marketer in Germany. The AGOF publishes quarterly the market media study “Internet facts“. The latest evaluation appeared mid December 2008, covering the 3rd quarter 2008.
This analysis counted an average of 3,05 million unique visitors monthly to GelbeSeiten, for the period July – September 2008. This is 19% up from the 2nd quarter total million unique visitors. Y=The portal thus moved up to position 33 in the study, and became the most visited site of its kind during this period, at least in a limited field. This was discussed by Uwe Frigg, COO of GelbeSeiten Marketing GmbH, in a press report. “Contrary to other competitors, we do not obscure our market by combining our field of expertise of branch directories and telephone directories, with private customer data.
Moreover, GelbeSeiten is the only one of the studied local search services that exclusively offers searches of commercial addresses. In comparison with other local search services analyzed by AGOF, GelbeSeite was actually trumped by DasTelefonbuch (place 15), DasOertliche (place 15) and meinestadt.de (place 17). Lower ranked were Qype (place 58 with an average 1,49 million users), tying with Klicktel (also 1,49 million users). GoYellow was even further down the list at place 65 and pointoo at place 101.
Posted in General, Local Search per PC, Local Search, News |
Tags: AGOF, Branchenbuch, Branchenverzeichnis, Branchenverzeichnisse, dasoertliche, DasTelefonbuch, GelbeSeiten, GoYellow, internet facts, Klicktel, lokale Informationen, lokale Suchdienste, meinestadt.de, Onlinebranchenverzeichnis, pointoo, Qype |
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Points at youbizz.de
The start of 2008 saw the appearance of a new German online-branch book called youbizz.de. Above all the service was to provide free advertising for companies – however not many firms have availed themselves of this offer, as after more than half a year, the search results are really sparse.
The portal is operated by Reed Business Information GmbH in Munich, a daughter company of the worldwide specialist publishers Reed Elsevier plc. In a press release, it was stated that Reed Business is concentrating in Germany on four market segments: architecture, medicine, technology and e-business, and publishes ten specialist magazines, including titles such as “Detail:, “Ärztliche Praxis” [en=Medical Practice] and “Digital Production”.
With youbizz.de, Reed Business wants to enable companies and undertakings to advertise their services free online, in an innovative manner. However at first glance, this service does not appear to present anything innovative. Similar to other local search services, one one can enter a keyword (e.g. by category or products) as well as a location name or postal code, and generate a results list. In comparison to other web-directories or local search engines, the number of generated results seems wanting. There is also no map search, however the location of chosen results are able to be displayed on a Google-Map. And there is no route planner.
New and different on youbizz, is that every service provider/undertaking can decide individually how prominent their firm is to be placed in the results list. This is determined by so-called Bizz-Punkte [en=Bizz-Points]. Every undertaking can be rated for free by providing detailed information about themselves and thus be awarded with a ‘points’ rating. As explained by Reed Business, points can be accrued by the provision of detailed contact information, news updates, press releases, or uploaded logos and corporate data. Additionally, users have the ability to recommend company profiles. For these recommendations, firms are also able to collect further Bizz-Points. The more points a firm collect, the better the placement in the results listing.
The points, according to Ramon Parma of Reed Business Information GmbH, are used not only by the advertising undertakings, but also by the searchers, as the points indicate detailed and current information about firms. Firm which enter themselves on youbizz.de are not required however to conform to any specific category system. As a result they are required to suggest their own keywords, thus determining their preferred search term under which they would like to be identified. In this way, not only companies can avail themselves of this service, but also products could be used as keywords.
Posted in Local Search per PC, Local Search, News |
Tags: Branchenverzeichnisse, Informationsservice, lokale Informationen, Reed Elsevier, Suchdienst, Suchdiensten, youbizz |
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SEO for local search services: a fiercely contested battle for the top rankings
Recently the latest edition of the Search Engine Marketing Index SUMAXX was released. In the category “local search”, much has changed in the period since the last analysis.
Although there are numerous local search services, many users, seeking local search results, continue to use the web-search giants Google and Yahoo. Therefore it is important for operators of local search and online branch directories, to have their services reflected in the generated results (of the giants). For this sector, SEO (search engine optimization) is the magic word. SUMAXX indicates those providers who have successfully optimized their pages, frequently being found among the top results of the most important German web search engines,
The rankings (including local search services, among many other branches of the business) are assembled quarterly by the Search Engine Marketing agency Bloofusion Germany GmbH (see an earlier post). The 1st Quarter 2008 results are now available.
In the segment “Local Search”, Bloofusion notes much movement in the first 3 months of 2008, in comparison to the last quarter of 2007. Stadtbranchenbuch.com and goyellow.de have moved up two places to places one and two respectively. The online-directory gelbeseiten.de also has attained improved SEO, thus shunting up five positions to the new #3 position, followed by cylex.de and yahoo.com. The big loser with respect to SEO, according to SUMAXX, is the city-portal meinestadt.de, which slipped from position 2 to 10. On the other hand, the highest rank newcomer is local search machine suchen.de, which moved up nine places to position 7. Yellowmap.de also managed to find its way into the Top Ten in place 8. The ninth ranking was gained by dasoertliche.de
