Posts Tagged ‘DasTelefonbuch’
GelbeSeiten.de: Leading online branch directory
20 Jan. 2009 | Author: “GelbeSeiten remains clearly the number one of branch directories – online and offline”, recently announced by GelbeSeiten Marketing GmbH in a press release. This is supported by the current data (regarding the online sphere) released by the Arbeitsgemeinschaft Online Forschung (aka AGOF).
The statement concerns the conclusions of the AGOF, the leading online marketer in Germany. The AGOF publishes quarterly the market media study “Internet facts“. The latest evaluation appeared mid December 2008, covering the 3rd quarter 2008.
This analysis counted an average of 3,05 million unique visitors monthly to GelbeSeiten, for the period July – September 2008. This is 19% up from the 2nd quarter total million unique visitors. Y=The portal thus moved up to position 33 in the study, and became the most visited site of its kind during this period, at least in a limited field. This was discussed by Uwe Frigg, COO of GelbeSeiten Marketing GmbH, in a press report. “Contrary to other competitors, we do not obscure our market by combining our field of expertise of branch directories and telephone directories, with private customer data.
Moreover, GelbeSeiten is the only one of the studied local search services that exclusively offers searches of commercial addresses. In comparison with other local search services analyzed by AGOF, GelbeSeite was actually trumped by DasTelefonbuch (place 15), DasOertliche (place 15) and meinestadt.de (place 17). Lower ranked were Qype (place 58 with an average 1,49 million users), tying with Klicktel (also 1,49 million users). GoYellow was even further down the list at place 65 and pointoo at place 101.
Posted in General, Local Search per PC, Local Search, News | 
Tags: AGOF, Branchenbuch, Branchenverzeichnis, Branchenverzeichnisse, dasoertliche, DasTelefonbuch, GelbeSeiten, GoYellow, internet facts, Klicktel, lokale Informationen, lokale Suchdienste, meinestadt.de, Onlinebranchenverzeichnis, pointoo, Qype | 
3 Comments »
Local Search 2009. Where next?
At the start of each year, it is usual to read prognoses of trends for the coming months – so also in the Local Search sphere. The outlook indicates many developments especially in the mobile sector.
At least, that’s what Greg Sterling of Screenwerk sees in his crystal ball. His view is based on the theory that large areas of the internet, such as social networking, will in the future be available for mobile use, as users increasingly buy and use laptops, netbooks and other mobile devices. Michael Boland of Localsearchnews also shares this opinion. In his eyes, the iPhone is playing a pivotal rôle in the development of the mobile internet, with local search coming out the big winner. He sees a clear connection between local search and mobile applications.
Alongside the mobile development of the internet, Sterling also sees the geolocation of PCs also being of growing significance. And in the marketing zone, current development continues to expand: small and medium sized companies are increasingly using new advertising methods such as video and online marketing. This trend is having a detrimental effect on the print media, especially newspapers and printed directories.
Most local search services are already equipping themselves for the future, implementing not only the static internet, but for quite a while have also targeted the mobile area. Many firms already offer mobile applications (such as DasTelefonbuch, GoYellow, Qype, 11880.com). And with Ö-Navi, DasÖrtliche has been a pioneer in ad-financed, gratis-use for mobile navigation.
DasTelefonbuch for iPhone
Many local search providers have introduced special iPhone versions (see our post). And now DasTelefonbuch has delivered its first version for the iPhone.
In a press release, the Frankfurt-based TVG-Verlag, which produces the Munich, Hamburg and Berlin versions of DasTelefonbuch, in collaboration with DeTeMedien GmbH, outlined that users can now find telephone numbers and addresses of private people and businesses per local area, as well as across Germany. Users do not need an internet connection as the software and database are stored on the iPhone.
The design of “DasTelefonbuch. Deutschland für iPhone” matches the standard iPhone look. One can search via last name, first name, town, postal code and street, or combinations thereof. Using phonetic search the software will also find similarly written or sounding locations. Additionally there is also search by text, by area and an inverse-search function. Discovered entries can be called directly via the iPhone, by E-mail or added to the Contact addresses of the user’s iPhone.
According to TVG-Verlag, this version works directly with the map and routing function of the iPhone 3G. One can display the search results directly in the Maps application and have the routing displayed there.
The software can be bought over iTunes in the App Store, for Euro 14,95.
Euro 2008 Specials on local search services
The soccer Euro2008 has started. Many local search services are offering their users special Euro 2008 features, in honor of this grand event.
The city portal meinestadt.de for example, in its local online event calendar, lists times and locations of live TV broadcasts on large screens in public places (a.k.a. “Public Viewings”), as well as broadcasts and Euro 2008 parties in pubs or beer gardens, with listings of start times, locations and contact details. According to a press release, all schedules are also available for download via the portal’s mobile version. In a Euro 2008 Special, one can also check out the game schedule and much more.
Google has also put together an additional Fan portal. Accessible via google.de/23tage, the user can find, among much else, a Fan Map with lots worth knowing about Euro 2008 (e.g. teams, players, games and stadiums). A press report by Google Deutschland, posts also a personalized iGoogle Fan start page with loads of information about the contest, the participating teams and even a YouTube Fan Diary that one can add to.
Internet online directory YellowMap offers soccer fans a special Guide to the festivities, in cooperation with online-portal Raumobil, the Mitfahrzentrale [en=Ride sharing] and Quoka. Offers include information about the game-cities, with aerial views of the eight stadiums, a ‘tip’ game and a route planner. In addition, one can reserve hotels and accommodation in Austria and Switzerland, or nearby the hotels where the teams are bunked, and even offer or search for rides to the games.
On the City24 city portal, one can find the games schedule along side with stacks of news about this pan European sporting mega event. Here too, one can find the locations and details of public viewings or parties on offer. Further, users may personally add local parties and events around Euro 2008, using the so-called ‘CityScout’ feature.
The participation of users is also found as expected on Qype. The local search and rating platform, in its own blog, calls for users to add listings and reports on public viewings or sportsbars. Find these under the Groups search term “euro2008” or the Guides listings.
Sharing soccer-mania with other fans is made possible by the local search machine suchen.de. Here, one simply enters search phrases “Public Viewing” or “Sportsbar” plus a location, to discover where the games are to be broadcast in public places or bars.
Extensive listings of Public Viewings and Sportsbars are also to be found on the online directory DasÖrtliche.de and DasTelefonbuch.de. Both services offer a special search feature on Euro 2008, in cooperation with “Premiere Sportsbar”. DasTelefonbuch.de also allows its users to participate ‘virtually’ in the festivities – using the so-called “Virtual-Kicker League“. Whoever participates and wishes to ‘appear’ against other online-soccer players, can register online and receives a Player-Pass. According to DasTelefonbuch-Servicegesellschaft, the virtual game schedule parallels exactly the real Euro 2008, including all preliminary games. The parallel victories and defeats will run alongside the actual events.
Posted in Local Search per PC, Local Search, News, Local Search Engines, Practical features |
Tags: City24, DasTelefonbuch, DeTeMedien, EM-Features, EM-Special, Europameisterschaft, Fan Map, Google, google maps, GoYellow, lokale Informationen, meinestadt, meinestadt.de, Public Viewings, Sportsbar, Suchdienst, suchen.de, t-info, YellowMap |
No Comments »
Leaner and faster: the mobile version of DasTelefonbuch
DasTelefonbuch [essentially ‘White Pages’ for Germany] recently remodelled its web-presence (see our report). The latest addition to this site is the mobile-version of this address directory.
This was announced by DasTelefonbuch-Servicegeselleschaft in a press release. The new mobile version, named DasTelefonbuchmobil.de, has been trimmed down in time for the re-/launch at the beginning of April 2008, and is thereby faster and more comfortable to use.
Searching here now is concentrated on the two main fields – Name/Telephone Number and Place. The results are now easier to scan, and can be utilized with the minimum number of clicks. Especially practical is the use of the WTAI function (Wireless Telephony Application Interface), which allows a direct interaction between the WAP-browser and the mobile device. For example, this allows for direct dial of telephone numbers, using the generated search results. Route planning is also enhanced, by allowing generated routes to display in both map and satellite views.
Also new: along with German, English, and French, the mobile service is also accessible in Turkish. Further languages are planned, according to the company.
Existing features of the first generation service have continued into the new version. For instance, it is still possible to download contact details of generated results, in vcf-format. And inverse searches are still provided for the research of a name to link to a known telephone number.
The free service functions using all WAP or internet-ready devices and providers. The system automatically recognizes the device being used, and adjusts the display criteria accordingly. The service even offers an “iPhone-Ready” function which will no doubt please the growing user community of this cult phone.
Posted in Local Search on the go, Local Search per Mobile phone, Local Search, News, Practical features |
Tags: Auskunftsportal, Branchenbuch, Branchenverzeichnis, DasTelefonbuch, DasTelefonbuch-Servicegesellschaft, DasTelefonbuchmobil.de, DeTeMedien, lokale Informationen, mobile lokale Suche |
1 Comment »
Phone directory “DasTelefonbuch” gets a new look
The telephone online directory DasTelefonbuch has pepped up its web presence and can be found sporting some new features and an updated interface.
Relaunched in March, above all the design of the portal has been changed. On the start page, the search fields take a stronger central focus than before. Links that were previously more prominent, such as Area Codes and Postal Code Finder, as well as Themes such as Emergency numbers, are now to be found somewhat smaller, placed under the entry field.
Also new: on searching, the user already receives a preview of all available content, in the generated results list. Using this new feature, it is possible at a glance, to scan available additional information (e.g. e-mail or URL) using the detail preview, in addition to the standard details like phone number and address.
This detail view, accessed by clicking the name or the “All Information” link, serves to make the site much more user-friendly and accessible. Previously one was already able to print, e-mail, fax or sms a selected entry, but this functionality was not clear and was easily overseen. This has now been remedied. The new ‘look’, using attractive and easily recognizable icons, placed on a dark grey background, now displays these former practical features under the “Use Contact” section, where one can also find a map-view and a route planner.
A press release also lists other features offered by the website, including the uploading of business adverts, photos or videos, and additional information about products, services or hours of operation.
