Posts Tagged ‘facebook’

Even if – or maybe even because – Facebook just fueled the check-in hype with Places, the veterans in the market, Foursquare and Gowalla, are being as boring as rocks. At least Foursquare wants to release a new feature, though. Read the rest of this entry »

Mark Zuckerberg has officially announced the release of the long awaited Facebook Places. As usual, the service will unfortunately be only available in the USA for now, but in the updates iPhone-App, you can take a look at where you’ve got to click…

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Just how important the personal website is in the times of social media definitely brings up some opposing ideas, especially when discussing the involvement of a firm in the Web 2.0 world. When it comes to small- to medium-sized industries, Telegate (11880, Klicktel) has found an unusual answer – the Munich-based firm is helping online companies to build their own web presence. Read the rest of this entry »

What if SMEs and SOHOs suddenly had a new means of direct marketing literally in the palm of their hands? Thanks to Mark McCormack’s new website, uPromote.it, this is possible.

The principle behind the concept is that promotions can be created with just a few steps using a mobile device, proceeding to be quickly distributed to a broad range of points including Facebook, Twitter, SMS, and Email.

Though the marketing is primarily focused on current customers, the contacts of those customers are also easily accessed through social networking. In other words, there is an unlimited amount of potential customers to be accessed.

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In an interview with CkickZ News, Foursquare has officially denied that there are no plans for any data partnerships with Google, Yahoo, or Bing as reported by the Daily Telegraph. Read the rest of this entry »

Foursquare was given an estimated net worth of 100 million US Dollars by investors, who decided to pump in an additional 20 million into the American company. With such a strong support system, the company can surely rest a bit more soundly, but the location-based check-in service will need to use their new capital wisely if they want to keep up with their competitors. Foursquare apparently is one step ahead of us and already has an idea of how to make itself stand out in the crowd: the gaming element of the service should be getting a major facelift to become more entertaining for the user. This information was confirmed by Foursquare engineer Anoop Ranganath in “The Big Money’s Disrupters” podcast. Read the rest of this entry »

The latest W3B study from the market development and advising company Fittkau & Maß Consulting revealed some surprising information: 62% of the current internet users on social networks visit the sites on a regular basis (at least once a week) but only 35%, and from this group merely 40% are really active users. The majority is rather passive, in other words, watches from the sidelines. Read the rest of this entry »

Using social media outlets as a way to draw in customers has pretty much become mandatory for even directories worldwide. Directories, local search engines, rating portals – they’ve all got the social media fever. An interesting example is the Herold in Austria, who introduced the Facebook application “Locations ilike”. Users don’t only have the capability to search, find, and save favorite locations, but can also rate them and share them with friends. Read the rest of this entry »

The Verband Deutscher Auskunfts- und Verzeichnismedien [vdav (Eng. Association of German Information and Directory Media) distributed the German Directory Media Prizes in the categories print, marketing campaign, and electronic directory media for the ninth consecutive year. First prize was awarded to the telephone book publisher Sutter, the service and marketing association DasÖrtliche, and the publishing company Heinz Heise.

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DasÖrtliche is always up to date and accordingly the know-all in the realm of social media. The last two Facebook applications “Väter macht blau! (Eng. Fathers get drunk)” for Father’s Day and “Blumen zum Muttertag (Eng. Flowers for Mother’s Day)” for Mother’s Day were a successful combination out of usefulness and fun.

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