Posts Tagged ‘GoYellow’
Bewegte Bilder bei GoYellow.de
2 Jun. 2009 | Author: AWo |
Bei dem Online-Branchenbuch GoYellow.de können Gewerbetreibende ihr Angebot nun zusätzlich in kurzen Videos anschaulich präsentieren.
Einige Filmchen sind schon online: Laut einer Pressemitteilung des Betreibers kann man sich beispielsweise unter den Suchbegriffen „Betten“, „Autohaus“ oder „Herrenausstatter“ in München erste Videos ansehen.
Posted in Local Search per PC, Local Search, News, Practical features | 
Tags: Firmenvideos, GoYellow, Online-Branchenbuch, Videos | 
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GoYellow fine tunes its map search
The online directory GoYellow has expanded its map search. Thereby especially the route planner has been improved.
This was revealed by GoYellow Media AG in a press release. When planning a route, the user can display POIs (points of interest) along the way, ranging from filling stations and parking garages, cafes, restaurants, hotels or food shops, through to doctors or pharmacies. To activate this display, click on “Kartensuche” [en=map search] and choose “Interessante Punkte” [en=interesting points]. However the map view becomes confusing really quickly if the user selects too many POIs. The sub-category “Sehenswürdigkeiten” [en=attractions] still appears not to work, or perhaps very few of these have been programmed as yet.
The next months with see GoYellow expanding their services in the map search field.
Posted in Local Search per PC, Local Search, News, Practical features |
Tags: GoYellow, GoYellow Media AG, Kartensuche, Routenplaner |
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GelbeSeiten.de: Leading online branch directory
“GelbeSeiten remains clearly the number one of branch directories – online and offline”, recently announced by GelbeSeiten Marketing GmbH in a press release. This is supported by the current data (regarding the online sphere) released by the Arbeitsgemeinschaft Online Forschung (aka AGOF).
The statement concerns the conclusions of the AGOF, the leading online marketer in Germany. The AGOF publishes quarterly the market media study “Internet facts“. The latest evaluation appeared mid December 2008, covering the 3rd quarter 2008.
This analysis counted an average of 3,05 million unique visitors monthly to GelbeSeiten, for the period July – September 2008. This is 19% up from the 2nd quarter total million unique visitors. Y=The portal thus moved up to position 33 in the study, and became the most visited site of its kind during this period, at least in a limited field. This was discussed by Uwe Frigg, COO of GelbeSeiten Marketing GmbH, in a press report. “Contrary to other competitors, we do not obscure our market by combining our field of expertise of branch directories and telephone directories, with private customer data.
Moreover, GelbeSeiten is the only one of the studied local search services that exclusively offers searches of commercial addresses. In comparison with other local search services analyzed by AGOF, GelbeSeite was actually trumped by DasTelefonbuch (place 15), DasOertliche (place 15) and meinestadt.de (place 17). Lower ranked were Qype (place 58 with an average 1,49 million users), tying with Klicktel (also 1,49 million users). GoYellow was even further down the list at place 65 and pointoo at place 101.
Posted in General, Local Search per PC, Local Search, News |
Tags: AGOF, Branchenbuch, Branchenverzeichnis, Branchenverzeichnisse, dasoertliche, DasTelefonbuch, GelbeSeiten, GoYellow, internet facts, Klicktel, lokale Informationen, lokale Suchdienste, meinestadt.de, Onlinebranchenverzeichnis, pointoo, Qype |
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Local Search 2009. Where next?
At the start of each year, it is usual to read prognoses of trends for the coming months – so also in the Local Search sphere. The outlook indicates many developments especially in the mobile sector.
At least, that’s what Greg Sterling of Screenwerk sees in his crystal ball. His view is based on the theory that large areas of the internet, such as social networking, will in the future be available for mobile use, as users increasingly buy and use laptops, netbooks and other mobile devices. Michael Boland of Localsearchnews also shares this opinion. In his eyes, the iPhone is playing a pivotal rôle in the development of the mobile internet, with local search coming out the big winner. He sees a clear connection between local search and mobile applications.
Alongside the mobile development of the internet, Sterling also sees the geolocation of PCs also being of growing significance. And in the marketing zone, current development continues to expand: small and medium sized companies are increasingly using new advertising methods such as video and online marketing. This trend is having a detrimental effect on the print media, especially newspapers and printed directories.
Most local search services are already equipping themselves for the future, implementing not only the static internet, but for quite a while have also targeted the mobile area. Many firms already offer mobile applications (such as DasTelefonbuch, GoYellow, Qype, 11880.com). And with Ö-Navi, DasÖrtliche has been a pioneer in ad-financed, gratis-use for mobile navigation.
GelbeSeiten way ahead
“GelbeSeiten.de achieved again the highest visitor count of all German online-directories, with more than seven million visits and over 44 million page impressions in August 2008.” This was reported by GelbeSeiten Marketing GmbH in a press release.
Already this June, the portal led the online-directories, with over seven million visitors, and managed to maintain this lead in August, said the operators. The source of these figures come from the current statistics for online media usage, published by the ” Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (aka IVW) in Berlin.
The IVW is an independent organization, funded by the Media, the Advertising industry and ad- and media-agencies. The body monitors and reports the expansion of advertising media, delivering data of interest to users, advertisers and competitors. Among the data published for the online-media, are the number of page views/impressions (number of users of accessed pages) as well as the sum of the single hits/visits.
Looking closer at the results published by IVW, one sees that GelbeSeiten.de in July 2008 achieved 7,060,898 visits – the most since records were started in August 2004. In August 2008, the figure dropped slightly. However, the high of 66,958,342 page views in March 2006 was far higher than the present figures.
Competitors listed by IVW can only battle to keep up. Klicktel.de in August clocked up 4,8 million visits and approximately 30 million page views. In the same period GoYellow.de managed just on 3 million visits and about 16 million page views, with Web2.0 branch-directory Qype.com showed 3,5 million hits, and almost 12,5 page views.
GoYellow sells GoLocal
GoLocal.de only started up in March (2008) (see our report). The ratings portal has just changed hands for two million Euros.
GoYellow Media AG announced this in a press release. Until now, the ratings portal has been operated by GoLocal GmbH & Co. KG, a daughter company of GoYellow Media AG. According to the report, the mother company, which owns the online-directory GoYellow.de, among other companies, has sold all their shares in the daughter company to GoLocal Holding GmbH & Co. KG – pending approval from regulators. Associates of the new purchaser include various directory publishers.
GoYellow Media AG will still however continue to operate the directory information portal GoYellow.de, in an ongoing cooperation with the yellow-page publishers that has continued to be expanded since April 2007. GoYellow Media AG intends to concentrate on the national and international development of the online telephone service PeterZahlt.de [translated as 'PeterPays'].
Posted in Web Communities, Local Search per PC, Local Search, News |
Tags: Bewertungsportal, GoLocal, GoYellow, Informationsservice, lokale Informationen, Verkauf, web2 0 |
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SUMAXX: meinestadt.de on top again
Every quarter, the online marketing agency Bloofusion publishes ‘SUMAXX’ – an evaluation of the search-engine spectrum covering a range of websites in various thematic areas. One of these areas is that of ‘local search’. The analysis for 2Q 2008 has recently been released.
The upshot shows meinestadt.de as the big winner. In the first quarter of 2008, this city-portal had slipped to 10th position (see our post). Now, they are back at the top. Another player to improve their position is the online-directory Gelbeseiten.de – still in place 3, but now ahead of its competitor GoYellow.de, which has slipped back 2 slots.
Improvement has been demonstrated by the local search engine suchen.de, who moved up from 7th to 5th place, and also by the telephone directory DasÖrtliche.de, who improved by one position to 8th place.
Bloofusion explains the SUMAXX-Ratings are currently offered for 5 thematic areas: local search, tourism, medicine & health, electronics and financial services. In order to evaluate these, the search engine marketing specialists submit approximately 500 differing search requests (for example, ranging from “doctor Munich” to “interest homebuilding”) to Google, MSN/Live and Yahoo! The generated results are then evaluated and rated, showing which websites in specific thematic areas predominate, whether as a consequence of search machine optimization or search engine compatibility of their algorithms.
The full report is available free from sumaxx.de.
Posted in Local Search per PC, Local Search, Studies, News, Local Search Engines |
Tags: Bloofusion, Branchenbuch, Branchenverzeichnis, dasoertliche, Google, GoYellow, lokale Informationen, meinestadt, meinestadt.de, Städteportal, suchen.de, Suchmaschinenmarketing, SUMAXX, Verzeichnisdienst |
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GoYellow.de expands its free basic postings
GoYellow.de is offering companies the possibility to present themselves in detail within the web branch directory, at no cost.
Undertakings and service providers can fully inform their potential clients, using the free basic posting “GoBasic”, in so far as profile, team, offerings and services, or the history of the company.
GoYellow Media AG, in a press release, detailed how GoYellow.de will be able to generate significantly more qualified content, through this improved posting. This should also jack up the value of the service and benefit its users.
The company hopes that increasing numbers of undertakings will escalate their presence to a paid level with prominent placement of their postings, as a result of the free service incentive. Addition to the prioritized position on GoYellow.de, undertakings can reserve a top-placed listing on the local ratings portal GoLocal.de, so as to publicize their offerings to an even larger internet target market.
GoLocal.de now available out and about
At the beginning of March 2008, the local ratings platform GoLocal.de was launched (see our report). And as then announced, its operators GoLocal GmbH&Co. KG (a daughter of GoYellow Media AG) implemented a mobile version of this Web2.0 portal in June 2008.
As detailed by the operators in a press release, the whole ‘desktop’ offering is now available in a mobile equivalent (accessed at m.golocal.de) and useable on any internet-ready mobile device.
GoLocal mobile phone or PDA users can now search for providers in a chosen town, such as businesses, restaurants or doctors, call up event listings and also view the location of the generated results on a map. To do this, one enters the desired ‘location’ (town/postal code and a key word, and a list of results is presented. An aside– in our test, the entry of a street name as a search word did not work for us. Pity too, that there is no Route Planner.
As to be expected for a ratings portal, the user can call up location rankings assigned by fellow users, as well as creating further ratings themselves. Anyone is able to score short ratings, without being registered. Whoever so wishes, can choose from preselected key words and assigned up to 5 stars. In order to rate in more detail, registration is required. Using the mobile version of GoLocal.de, the same username and password as the desktop-version are valid. Members can also save their most-liked locations under ‘Favorites’, save interesting events (under ‘My Events’) or flag specific locations under the ‘Notes’ (de=’Merkzettel’) section.
Euro 2008 Specials on local search services
The soccer Euro2008 has started. Many local search services are offering their users special Euro 2008 features, in honor of this grand event.
The city portal meinestadt.de for example, in its local online event calendar, lists times and locations of live TV broadcasts on large screens in public places (a.k.a. “Public Viewings”), as well as broadcasts and Euro 2008 parties in pubs or beer gardens, with listings of start times, locations and contact details. According to a press release, all schedules are also available for download via the portal’s mobile version. In a Euro 2008 Special, one can also check out the game schedule and much more.
Google has also put together an additional Fan portal. Accessible via google.de/23tage, the user can find, among much else, a Fan Map with lots worth knowing about Euro 2008 (e.g. teams, players, games and stadiums). A press report by Google Deutschland, posts also a personalized iGoogle Fan start page with loads of information about the contest, the participating teams and even a YouTube Fan Diary that one can add to.
Internet online directory YellowMap offers soccer fans a special Guide to the festivities, in cooperation with online-portal Raumobil, the Mitfahrzentrale [en=Ride sharing] and Quoka. Offers include information about the game-cities, with aerial views of the eight stadiums, a ‘tip’ game and a route planner. In addition, one can reserve hotels and accommodation in Austria and Switzerland, or nearby the hotels where the teams are bunked, and even offer or search for rides to the games.
On the City24 city portal, one can find the games schedule along side with stacks of news about this pan European sporting mega event. Here too, one can find the locations and details of public viewings or parties on offer. Further, users may personally add local parties and events around Euro 2008, using the so-called ‘CityScout’ feature.
The participation of users is also found as expected on Qype. The local search and rating platform, in its own blog, calls for users to add listings and reports on public viewings or sportsbars. Find these under the Groups search term “euro2008” or the Guides listings.
Sharing soccer-mania with other fans is made possible by the local search machine suchen.de. Here, one simply enters search phrases “Public Viewing” or “Sportsbar” plus a location, to discover where the games are to be broadcast in public places or bars.
Extensive listings of Public Viewings and Sportsbars are also to be found on the online directory DasÖrtliche.de and DasTelefonbuch.de. Both services offer a special search feature on Euro 2008, in cooperation with “Premiere Sportsbar”. DasTelefonbuch.de also allows its users to participate ‘virtually’ in the festivities – using the so-called “Virtual-Kicker League“. Whoever participates and wishes to ‘appear’ against other online-soccer players, can register online and receives a Player-Pass. According to DasTelefonbuch-Servicegesellschaft, the virtual game schedule parallels exactly the real Euro 2008, including all preliminary games. The parallel victories and defeats will run alongside the actual events.
Posted in Local Search per PC, Local Search, News, Local Search Engines, Practical features |
Tags: City24, DasTelefonbuch, DeTeMedien, EM-Features, EM-Special, Europameisterschaft, Fan Map, Google, google maps, GoYellow, lokale Informationen, meinestadt, meinestadt.de, Public Viewings, Sportsbar, Suchdienst, suchen.de, t-info, YellowMap |
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