Posts Tagged ‘GoYellow’
GoYellow.de displays user ratings
13 May. 2008 | Author: The internet online directory GoYellow.de provides users with much information, in addition to the customary contact details. As of the end of April 2008, many search results now offer user- posted ratings (under the link “Bewertungen” en=Ratings).
GoYellow.de has however not reinvented itself as a Web2.0 portal. The displayed feedback/ratings are not generated by other GoYellow users, but rather by users of various partner portals of the online-directory. As is to be gathered in a press announcement by the GoYellow Media AG, the displayed ratings are gleaned from the driver portal autoplenum.de, the service auction portal blauarbeit.de, gastronomy portal restaurant-kritik.de, and the local ratings community GoLocal.de (which is another service belonging to GoYellow Media AG).
Whomever wishes to air their opinion regarding artisans, restaurants, doctors or other service providers, and/or rate these, is only able to do so directly via the above partner portals.
The collaboration with blauarbeit.de also brings other advantages to users of GoYellow.de: craftspeople can bid directly on the projects posted by GoYellow.de users, for artisan or garden work. A similar service has been on offer for a while already though GoYellow, as a result of the cooperation with MyHammer.de.
Posted in Web Communities, Local Search per PC, Local Search, News | 
Tags: Auskunft, Auskunftsportal, Autofahrerportal, autoplenum, blauarbeit, Branchenbuch, Branchenverzeichnis, GoLocal, GoYellow, lokale Informationen, restaurant-kritik, User Generated Content, Verzeichnisdienst, web2.0 | 
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SEO for local search services: a fiercely contested battle for the top rankings
Recently the latest edition of the Search Engine Marketing Index SUMAXX was released. In the category “local search”, much has changed in the period since the last analysis.
Although there are numerous local search services, many users, seeking local search results, continue to use the web-search giants Google and Yahoo. Therefore it is important for operators of local search and online branch directories, to have their services reflected in the generated results (of the giants). For this sector, SEO (search engine optimization) is the magic word. SUMAXX indicates those providers who have successfully optimized their pages, frequently being found among the top results of the most important German web search engines,
The rankings (including local search services, among many other branches of the business) are assembled quarterly by the Search Engine Marketing agency Bloofusion Germany GmbH (see an earlier post). The 1st Quarter 2008 results are now available.
In the segment “Local Search”, Bloofusion notes much movement in the first 3 months of 2008, in comparison to the last quarter of 2007. Stadtbranchenbuch.com and goyellow.de have moved up two places to places one and two respectively. The online-directory gelbeseiten.de also has attained improved SEO, thus shunting up five positions to the new #3 position, followed by cylex.de and yahoo.com. The big loser with respect to SEO, according to SUMAXX, is the city-portal meinestadt.de, which slipped from position 2 to 10. On the other hand, the highest rank newcomer is local search machine suchen.de, which moved up nine places to position 7. Yellowmap.de also managed to find its way into the Top Ten in place 8. The ninth ranking was gained by dasoertliche.de
GoLocal.de starts up
As already reported on these pages, the makers of GoYellow also are venturing into the Web2.0 world. On March 10, 2008, the new ratings portal GoLocal.de was launched on the web and is available to all users under the motto “Find better together”…
GoLocal.de in effect is a product of GoLocal GmbH & Co. K.G. that in turn is a daughter company of GoYellow Media AG, whose products include the online directory GoYellow.de.
The new ratings platform GoLocal.de is similar in many of its functions to the recommendation platform Qype. Using GoLocal.de, users can find businesses & services under “locations” – and the ratings of other users for a specific locations/undertakings. The results are generated in a list and shown on a GoogleMap. Particularly practical is the sort by alpha, distance or best rating function. Registered visitors can also add their opinions to generated listings, providing star ratings, adding photos or adding new ‘locations’. A route planner is not offered at present.
Along side the search for ‘locations’, GoLocal.de also offers an event search. Using this one can research events in the neighborhood and also add descriptions and comments.
In a press release, the company describes GoLocal.de also as a ”ratings community”. This confuses somewhat, since registered users are unable to communicate with other users, contrary to what one understands today under community functionality.
The new service is still in the Beta-Phase, and will be expanded in the coming months, according to the press release. As of mid June 2008, the full version is expected to go live, and plans also include the simultaneous launch of a mobile portal.
Posted in Web Communities, Local Search per PC, Local Search, News |
Tags: Bewertungsportal, Branchenbuch, Empfehlungsportal, GoLocal, GoYellow |
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