Developed originally by the Hamburg navigation provider Navigon, skobbler was rounded out in September and now run by skobbler GmbH in Hamburg. The name ’skobbler’, according to Oliver Kühn, a member of the management team, in an entry in the company’s blog, is derived from the Latin word “copula” – meaning tie, cable or connection. By their own statement, skobbler wants to bring people together.

skobbler has two strengths.  One is the so-called off board navigation system for cell phones, where the required data is only sent upon request from the server to the end device, incurring costs to the user for data, calculated according to the providers and contracts involved. Otherwise skobbler is free. To use the system for navigation, the user needs a GPS-enabled device or external add-on, plus the “skobbler mobil” software, which is available on the website. There, users can also check on compatibility with mobile devices.

The offering above doesn’t differ much from other similar alternative competitor solutions such as Ö-Navi (see our post), however one specialty of skobbler is that alongside a route planner option for motorists using distances under 5 km, a special pedestrian navigation option is available.

The other strength of skobbler is their locality-specific search and ratings platform with ‘community-character’ on the Internet. There, registered users can perform a local search, for cafés or hairdressers in a particular location, and also rate them and upload appropriate photos. In an interview with Locale Suche Blog, Oliver Kühn detailed how the service uses data from providers including Navteq and Mecomo, as well as User generated Content (UGC). Also really neat is the SMS-function – search result addresses discovered through the local search option, can also be sent to the user via free SMS. The extensive contents of the website is also accessible per mobile devices using local search.