Posts Tagged ‘Handy-Suche’
mySonar: local community with ‘currency’
3 Dec. 2008 | Author: Using mySonar, a local web community, members can find friends, dates, parties, as well as locations such as restaurants, cafés, gyms or gas stations in their immediate vicinity, using either cell phone or PC.
The operators, mySonar GbR, in a press release explained: purely by entering one’s current location and the desired search radius. At the start of the service in July 2008, mySonar already offered almost 30,000 such locations in their databank. According to the service, there is now access to more than 61,000 similar locations across Germany.
If your favorite location is not yet available, one can simply register it oneself, and even be rewarded for the entry using the so-called $onars. $onars are a community currency, with which users can send SMS or pay mySonar partners for entry or services. The latter is actually a really good ad idea, enabling those firms accepting the $onars to gain new clients and to reserve ad-space on mySonar.
Those wishing to use mySonar must register and needs either a PC or internet-ready mobile device. The service requires no software installation and is free. However the standard (internet/telephonic) connection fees apply.
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Mobile Local Search become a Key Application
A report by the British market-research institute Juniper Research, predicts a strong growth in the use of mobile-based Local Search services in the year ahead.
Globally, within the next five years, it is estimated that around 1,3 billion mobile phone users, that is 30 percent of all users of mobile services, will regularly use local search services. Juniper Research based its prognosis on interviews, case studies and analyses of several leading undertakings in the mobile search sector.
Above all, advertising is seen to have the strongest growth potential in this field. The analysts expect that by 2013, approximate 43 percent of all web-based advertising income will be generated from localized mobile-device searches.
They however do warn that too much advertising is distracting for users, and can have the effect of deflecting clients. A deciding factor for the growth of the use of localized mobile search offerings is first and foremost, the accessibility and quality of these local directories and service
