Posts Tagged ‘Juniper Research’
Mobile Location-Based Services: Endlich Morgendämmerung?
3 Mar. 2010 | Author: Antonio De Mitri |
Immer bessere Handys, immer leistungsfähigere Netze: Der Fortschritt bei mobilen Angeboten wird zu einem Boom bei den Location-Based Services führen. Umsätze von weltweit knapp 13 Milliarden US-Dollar sagt Juniper Research der Branche in einem aktuellen Bericht voraus. Read the rest of this entry »
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Mobile Local Search become a Key Application
A report by the British market-research institute Juniper Research, predicts a strong growth in the use of mobile-based Local Search services in the year ahead.
Globally, within the next five years, it is estimated that around 1,3 billion mobile phone users, that is 30 percent of all users of mobile services, will regularly use local search services. Juniper Research based its prognosis on interviews, case studies and analyses of several leading undertakings in the mobile search sector.
Above all, advertising is seen to have the strongest growth potential in this field. The analysts expect that by 2013, approximate 43 percent of all web-based advertising income will be generated from localized mobile-device searches.
They however do warn that too much advertising is distracting for users, and can have the effect of deflecting clients. A deciding factor for the growth of the use of localized mobile search offerings is first and foremost, the accessibility and quality of these local directories and service
