Posts Tagged ‘KennstDuEinen’

Just a few months after their startup in December 2007 (see our post), the proprietors of the local search and ratings platform KennstDuEinen.de (freely translated as ‘DoYouKnowOne’) have chose the time to be ripe for so-called ‘white label marketing’.

This in essence means that other portals are now able to embed the recommendations of KennstDuEinen.de into their own websites, according to the management of KennstDuEinen GmbH in a press release.  For marketing partners this provides the possibility of increasing the attractiveness of their offerings and customer connectivity.  As a result, KennstDuEinen.de is hoping to extend its reach and raise its profile throughout the German-speaking region.

The first partner enrolled in this scheme is the social city portal eins.de.  As announced by both firms in another (joint) press release, though this cooperation, the members of eins.de will enjoy direct access to the ratings portal. Using this new functionality, users of eins.de will be able to search for and rate local service providers and businesses.  Their ratings will subsequently be displayed on both portals.  KennstDuEinen already lists 5 million such entries on offer, mostly generated through the local search machine suchen.de (operated by t-info).

eins.de users can find this new feature on the start page in the left-hand navigation section under ‘Service’.