Posts Tagged ‘Location Based Services’

About half of all Germans search and purchase Christmas presents online. Nevertheless, about forty percent buy their presents in stores on-the-go – but many users wouldn’t mind having some assistance using location-based services while trying to find the perfect Christmas gift, according to a study from Gelbe Seiten with the market research institution Innofact AG. Just in time for the Advent season, several location-based services have release new services to help users find the perfect gift in local stores. We would like to present two of them: Read the rest of this entry »

The US-Patent Office has promised Apple a patent for location-based information services that may effect other providers of location-based services. The industrial property law with the code RE42,927 and the title “System and method for obtaining an using location specific information” is broad enough to affect all mobile services using location-based material. Read the rest of this entry »

The 25 million user strong general interest online portal T-Online.de is now joining the local search bandwagon: as a response to the growing demand for local services and information, the service massively expanded its regional offering at the beginning of October. Users now have access to 346 city and county portals with regional to local news, information, and services available, according to a press release from the Deutsche Telekom, the carrier of the online portal. Read the rest of this entry »

Just in time for the release of Apple’s iPhone 4S on October 14th of this year, there were camp-like conditions in front of Apple stores worldwide. Some waited the entire night in sleeping bags for the opening. Hard to believe: every second German who has a smartphone is interested in purchasing the iPhone 4S. This was the conclusion of a recent study conducted by Gelbe Seiten. In addition: smartphone users value the local search apps right behind the basic functions. This is explained in a post by the Local Search Blog’s own Ben Broshi, thanks to a combination of different technologies that make local search more simple and elegant. Read the rest of this entry »

Local search in communities and mobile are ever-developing into a hype, according to the latest user study from the US pollster Pew. More than fifty percent of all smartphone users search for local information on-the-go. Read the rest of this entry »

The new live-service from the navigation specialist Tom Tom is now offering local information about stores, restaurants, or service providers, in addition to the local search from Google Maps and Places. For local results in Germany, the directory service Gelbe Seiten provides the data. Read the rest of this entry »

Wohin?, the iPhone app from FutureTap was just selected as iPhone App of the Week by Apple in Germany, Switzerland, and Austria. The app has been able to sell over 300,000 licenses, making it the most successful local search app in the App-Store.
The app costs 2.37 Euro in the App Store. There is also a module that can pep up the service to operate in augmented reality, which is free for 30 days and 0.79 Euro after that on top of the regular app. Read the rest of this entry »

The German social network wer-kennt-wen.de is now cooperating with Gettings, a provider for mobile, location-based deals. Through the cooperation, users of the community can begin pulling up information about current deals and offerings in their vicinity. Read the rest of this entry »

The US market analyzers from Pyramid Research are forecasting a boom in Location Based Services (LBS), despite mobile network providers are dealing with data protection for saving personal user data: the main profit should come from mobile, location-based advertising.
The worldwide market volume for LBS are displayed in the Pyramid Study “Location-Based Services: Market Forecast, 2011-2015” and is expected to expand the 2.8 billion USD profits from last year to 10.3 billion USD by 2015. The main profit should come from mobile location-based advertising: the branch invested 588 million in 2010, and the experts expect this to raise to 6.2 billion USD by 2015. That would make mobile, location-based advertising responsible for about 35 percent of the entire mobile advertising market, and about 60 percent of total profits. Read the rest of this entry »

The first comprehensive media Local Media Conference will be held in Germany along with the Internet World 2011 in Munich on April 12th. For one entire day, everything will revolve around local media and markets. Read the rest of this entry »