Posts Tagged ‘Local Search’

The eleventh representation Ipsos-study about the use of directories has released some amazing results: not only do 96.3 percent of all Germans use various directories in their search for private and business contacts in addition to shopping possibilities, but also that the printed version remains the most popular. This makes 2011 the busiest year for directories, despite competition from search engines and other locally and regionally oriented media forms, according to the VDAV (Verband Deutscher Auskunfts- und Verzeichnismedien), who directed the study. Read the rest of this entry »

There’s certainly little doubt that Google is the leading power for local search. But this doesn’t mean that there isn’t any competition. In fact, Google chairman Eric Schmidt seems to believe that Google is not immortal, as he writes in a letter to the U.S. Senate Subcommittee on Antitrust, Competition Policy, and Consumer Rights. The giant’s biggest threat? Siri. Read the rest of this entry »

Because local search is becoming more and more important, the ad company MDG Advertising, which concentrates on targeted internet marketing strategies, has developed an infographic using various sources to give users a general overview of the development of local search. According to theMDG-Blog, companies can use it as a sort-of road map to improve their own methods of local search. Read the rest of this entry »

Social search is being made easier by the online information service dialo.de, allowing users to search through about 4.8 million service providers while all-the-while reviewing their own experience with the according services. The site offers an extensive network of tips, recommendations, and warnings from which all users can profit. Now, the website is offering social ratings directly through users’ Facebook and Twitter accounts. With this, dialo.de offers its users a new and innovative possibility for the circulation of personal tips, recommendations, and experiences from everyday life. Read the rest of this entry »

We’re always on the lookout for new apps, and this one has definitely caught our attention: Alfred. This app, available for a free download in the iTunes App Store helps users discover new restaurants, cafés, bars, and even nightclubs, customized to the user’s personal taste. This is made possible using the Serendipity Engine from Clever Sense. Read the rest of this entry »

After testing the blog project Stadt Aktuell for four months, the city portal meinestadt.de has now released a city blog for the 200 cities in Germany with the largest population. Read the rest of this entry »

And yet another move in Google’s major offensive in local searching. One day after the Lat-Long Blog promoted the new ad feature Boost, Google launched the next coup: All available business photos are on Places. Read the rest of this entry »

Quite a few individuals must have been puzzled by Google’s sudden awakening from a long hibernation in the local search sector. With Boost, it will be easy as pie to inform oneself about their current position, promised Googles Lat-Long Blog. Today we know that this was only a prelude to the major offensive… Read the rest of this entry »

What a coincidence: one day after Google caused an earthquake in the local search engine world with Places Search, Bing releases an almost touchingly charmily how-to for locating Locations. Read the rest of this entry »

telegate AG has integrated a customer-rating tool in both of its online directories 11880.com and klicktel.de. With the new function “Who knows the best?”, results are sorted according to their given stars. An with just a click, user reviews can be read. Read the rest of this entry »