Posts Tagged ‘Marktforschungsinstitut’
Printed directories continue to be popular
23 Feb. 2009 | Author: Approximately 90 percent of Germans over the age of 14 use directory media. Despite numerous local internet services, 74 percent of users consult printed editions of telephone and other directories.
Published in a current study of the market research institute Ipsos, commissioned by the Verbandes Deutscher Auskunfts- und Verzeichnismedien (vdav) [en=Association of German Information Directories], in its eighth repeat iteration in November 2008, which surveyed 2,000 people over 14 years of age. In a press release, vdav published the results of the study.
Along with the use of printed media, directory enquiries is also popular – 37 percent of the people surveyed called up when searching for address information. Online directories placed third in popularity – somewhat more than a quarter of respondents, according to vdav, consult the internet when searching for companies, service providers and people.
Posted in Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, Studies, News, Local Search Engines | 
Tags: Branchenbuch, Branchenbücher, Branchenverzeichnis, Ipsos, Marktforschungsinstitut, Online-Verzeichnisse, Studie, Telefonauskunft, Telefonbuch, Telefonbücher, Umfrage, VDAV, Verband Deutscher Auskunfts- und Verzeichnismedien, Verzeichnismedien | 
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Mobile Local Search become a Key Application
A report by the British market-research institute Juniper Research, predicts a strong growth in the use of mobile-based Local Search services in the year ahead.
Globally, within the next five years, it is estimated that around 1,3 billion mobile phone users, that is 30 percent of all users of mobile services, will regularly use local search services. Juniper Research based its prognosis on interviews, case studies and analyses of several leading undertakings in the mobile search sector.
Above all, advertising is seen to have the strongest growth potential in this field. The analysts expect that by 2013, approximate 43 percent of all web-based advertising income will be generated from localized mobile-device searches.
They however do warn that too much advertising is distracting for users, and can have the effect of deflecting clients. A deciding factor for the growth of the use of localized mobile search offerings is first and foremost, the accessibility and quality of these local directories and service
