Posts Tagged ‘Onlinebranchenverzeichnis’
Google findet GelbeSeiten-Einträge
6 Jul. 2009 | Author: AWo |
Wer über die Websuche von Google oder über Google Maps nach Unternehmen oder Dienstleistern an einem bestimmten Ort fahndet, erhält von nun an auch Einträge aus GelbeSeiten angezeigt.
Möglich macht dies eine Kooperation des Branchenverzeichnisses mit dem Suchmaschinenriesen. Während Google durch diese Zusammenarbeit seinen Content qualitativ ausbaue, dehne GelbeSeiten.de damit die Online-Reichweite seiner Inhalte stärker aus, heißt es in einer Pressemitteilung. Darin kündigt Uwe Frigge, Geschäftsführer der GelbeSeiten Marketing GmbH, überdies an, in diesem Jahr weitere solche strategischen Partnerschaften einzugehen sowie neue Serviceangebote einzuführen. Ziel sei es, den Nutzern und Inserenten von GelbeSeiten entscheidenden, zukunftsweisenden Mehrwert zu bieten.
YellowMap app for the iPhone3G
The online directory YellowMap launched its mobile search iPhone app in November 2007 (see our report). The company has now updated its application for the current iPhone3G model.
This is available for users via the AppStore, free of charge, as outlined in a press release by YellowMap AG.
When running a local search with this service, the geolocation of the user is automatically conveyed to the service provider. Local information is then provided, such as Travel, Shopping, Emergency or Eating & Drinking. Current traffic conditions are also accessible as well as addresses of the nearest cash machines, WiFi hotspots, filling stations (with current pricing) or pharmacies – many of which with detailed information including opening times.
Parallel to the automatic local search, the user can search specifically for other locations, where one has full access to the entire YellowMap.de database online.
GelbeSeiten.de: moving images now more prominent
The online branch-directory GelbeSeiten.de now allows direct searches for entries with company videos.
Multimedia content is of growing interest for online directory services – with photos and especially videos, companies can present their good and services, and give potential clients a rapid impression of their offerings. Several local search services are now offering the option of pepping up firms’ directory entries with video clips; these include Google Maps, 11880.com and Klicktel.de.
The GelbeSeiten.de has also been offering this functionality for some while. To enable users to find these videos faster, the online directory has included a special search page for this purpose, to be found under the tab “Firmenvideos” [en= Company videos]. As mentioned on their website by Greven’s Adreßbuch-Verlag, one of the many GelbeSeiten publishers in Germany, there are approximately 4,000 videos online, from clients within their catchment area.
GelbeSeiten.de: Leading online branch directory
“GelbeSeiten remains clearly the number one of branch directories – online and offline”, recently announced by GelbeSeiten Marketing GmbH in a press release. This is supported by the current data (regarding the online sphere) released by the Arbeitsgemeinschaft Online Forschung (aka AGOF).
The statement concerns the conclusions of the AGOF, the leading online marketer in Germany. The AGOF publishes quarterly the market media study “Internet facts“. The latest evaluation appeared mid December 2008, covering the 3rd quarter 2008.
This analysis counted an average of 3,05 million unique visitors monthly to GelbeSeiten, for the period July – September 2008. This is 19% up from the 2nd quarter total million unique visitors. Y=The portal thus moved up to position 33 in the study, and became the most visited site of its kind during this period, at least in a limited field. This was discussed by Uwe Frigg, COO of GelbeSeiten Marketing GmbH, in a press report. “Contrary to other competitors, we do not obscure our market by combining our field of expertise of branch directories and telephone directories, with private customer data.
Moreover, GelbeSeiten is the only one of the studied local search services that exclusively offers searches of commercial addresses. In comparison with other local search services analyzed by AGOF, GelbeSeite was actually trumped by DasTelefonbuch (place 15), DasOertliche (place 15) and meinestadt.de (place 17). Lower ranked were Qype (place 58 with an average 1,49 million users), tying with Klicktel (also 1,49 million users). GoYellow was even further down the list at place 65 and pointoo at place 101.
Posted in General, Local Search per PC, Local Search, News | 
Tags: AGOF, Branchenbuch, Branchenverzeichnis, Branchenverzeichnisse, dasoertliche, DasTelefonbuch, GelbeSeiten, GoYellow, internet facts, Klicktel, lokale Informationen, lokale Suchdienste, meinestadt.de, Onlinebranchenverzeichnis, pointoo, Qype | 
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So this is how a local search engine works
In an unconventional post, using a fun video, the team of local.ch explain the technologies used by the regional Swiss-based search engine. In this way, everyone should be able to understand the subject, including those with no idea about algorithms, syntax or semantics. And one doesn’t need to understand Swiss dialect! [Ed: this obviously is aimed at German speakers!]
The woman has barely started her search online, when an uproar breaks out in the search engine team: the entire team rummages through printed address lists, tearing out fitting extracts, and thrusting them into the hand of an office runner. He dashes with the scraps of paper to a fax machine and sends the data to a PC.
The above scene is a tiny sequence from the online video found in the blog of the local Swiss search engine local.ch. Using much humor and effort, the local.ch team somehow answers the question “how does a local search engine work?”
Lokalesucheblog.de asked local.ch how the fun idea for the project came about. Martin Seiler, responsible for communication at local.ch, kindly fulfilled our curiosity. The video actually began as an April Fool’s joke, with the team wanting to send itself up. Thus developed the storyboard and the characters as seen in the video. The text was penned by Seiler, who admitted that was also responsible for the direction.
Brownbook: joining up is worthwhile
The most websites whose content is derived from its users, build on the users’ good will and willingness to participate. The UK-based Web2.0 web directory Brownbook offers its users also a pecuniary incentive- for new entries or ratings earn financial rewards.
This takes place when signed-up businesses reward user entries or ratings, in response to one or more (paid) ads placed using the portal’s advertising-options. Brownbook pays you a slice of anything it earns make from businesses that ‘claim’ their listings and promotions, as a result of users making contributions to Brownbook.net.
For example, an ad could cost UK £ 5 (or US $10) to a ‘claimed’ business. 20% of the Brownbook fees to that business go to the user who last edited the entry. (See “How much can I earn?“)
The new ‘User Earnings Program’ is discussed in a video in the company blog by Brownbook co-founder and CEO Dave Ingram. The principles are also announced in a press release.
Those who want to earn money with Brownbook must register online, and also need a PayPal account where the payments may be transferred. And one must really be diligent about writing entries and ratings.
Brownbook appeared unofficially in December 2007 and went ‘public’ in february 2008 in the United Kingdom. The operators describe the portal as a free and open Wiki-like online directory, where users can search for local firms, rate and describe these or add new entries. The content which derives substantially for the users, is able to be edited by any other user, at least as long as a company has not claimed control over the content. The platform has been targeted internationally, as of July 2008. A recent figure (October 2008) announced by the operators listed over 27 million entries for 230 countries. The most entries are generated in the UK, USA, Canada and Australia.
Posted in Web Communities, Local Search per PC, Local Search on the go, Local Search per Mobile phone, Local Search, News |
Tags: Beurteilung, Bewertungsplattform, Bewertungsportal, Branchenbuch, Branchenverzeichnis, Brownbook, Community, lokale Informationen, mobile lokale Suche, Nutzerbewertung, Onlinebranchenverzeichnis, PayPal, User Generated Content, Verzeichnisdienst, web2.0 |
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