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Posts Tagged ‘pointoo’

Pointoo.de integriert Bewertungen von Restaurant-Kritik.de

Das lokale Such-Portal pointoo.de und der Web2.0-Restaurantführer Restaurant-Kritik.de arbeiten künftig zusammen.

Wie es in einer Pressemitteilung heißt, haben etwa 20.000 der auf pointoo.de verzeichneten Gaststätten durch diese Partnerschaft zusätzliche Bewertungen erhalten. Diese seien auf den Detailseiten zu den Restaurants zu finden – neben den Kommentaren der pointoo-User und den professionellen Gastronomie-Kritiken des Varta-Führers und PRINZ.de.

GelbeSeiten.de: Leading online branch directory

“GelbeSeiten remains clearly the number one of branch directories – online and offline”, recently announced by GelbeSeiten Marketing GmbH in a press release. This is supported by the current data (regarding the online sphere) released by the Arbeitsgemeinschaft Online Forschung (aka AGOF).

The statement concerns the conclusions of the AGOF, the leading online marketer in Germany. The AGOF publishes quarterly the market media study “Internet facts“.  The latest evaluation  appeared mid December 2008, covering the 3rd quarter  2008.

This analysis counted an average of 3,05 million unique visitors monthly to GelbeSeiten, for the period July – September 2008. This is 19% up from the 2nd quarter total million unique visitors. Y=The portal thus moved up to position 33 in the study, and became the most visited site of its kind during this period, at least in a limited field.  This was discussed by Uwe Frigg, COO of GelbeSeiten Marketing GmbH, in a press report. “Contrary to other competitors, we do not obscure our market by combining our field of expertise of branch directories and telephone directories, with private customer data.

Moreover, GelbeSeiten is the only one of the studied local search services that exclusively offers searches of commercial addresses.  In comparison with other local search services analyzed by AGOF, GelbeSeite was actually trumped by DasTelefonbuch (place 15), DasOertliche (place 15) and meinestadt.de (place 17). Lower ranked were Qype (place 58 with  an average 1,49 million users),  tying with Klicktel (also 1,49 million users).  GoYellow was even further down the list at place 65 and pointoo at place 101.

pointoo.de integrates more content

The local search platform pointoo.de (see our earlier post) has expanded its online offering.  Users now can access many more medical and restaurant ratings.

This new injection of content is the result of cooperation with three new partners.  The ratings for the medical branch are supplied by the patient-portal DocInsider; the feedback on hotels, restaurants or bars is delivered by Varta (a German hotel and restaurant guide) and by the lifestyle magazine Prinz.de.

“Through the cooperation with services such as DocInsider, we offer our users practical background information” explains Christian Strasheim, managing director of pointoo GmbH, in a press release.  pointoo.de is not really a ratings platform in the standard sense (such as Qype, Dialo.de or KennstDuEinen?. It is rather more like a local search service, where registered users can mark their favorite locations, add comments and recommend to other users.  Negative feedback is seldom found on this platform (by the nature of rating favorite locations). In order to enrich the users objective assessment of searched locations or service providers, Strasheim announced that further cooperative relationships are being planned for different areas of interest.

pointoo finally leaves its pilot phase behind

Pointoo officially was launched in July 2006, and at the end of May 2007, the portal finally ended its beta-status. Since its recent relaunch the local search engine, operated by the publishing group Georg von Holtzbrinck, now offers more content, new functionality and an improved user interface.

The operators, in a press release, announced this a short time ago.

Differing from  other localized search and ratings platforms like Qype, Dialo.de and others, pointoo is foremost a ‘location bookmark service’.  Users are able to undertake location-based searches for places such as restaurants, museums, shopping facilities, doctors or  service providers, etc. and, if logged in as members of pointoo, save interesting found locations in their own personal locations collection.  pointoo has however, some similarities with the aforementioned ‘competitors’- it allows its users to add comments and publish them linked to their saved locations.  And for users who cannot find their beloved/preferred local hangout or bakers via the search option, pointoo also allows users to add these locations to the portal.  The latest update also enables users to add detail (such as opening times) or photos to existing search results.

Another new feature, is that content is now also provided by other ratings platforms, as well as by the operators and user contribution.  According to the operators, the platform is now working with well-known partners, for example: Helpster.de (in the medical ratings sphere) or Autoplenum.de (for the motor zone). Negotiations continue to include further cooperative partners.  Found results are now compatible with many navigation devices, allowing for quick and easy transfer to these devices.

pointoo is however, not only a search and bookmarking platform – since its relaunch it now displays even more of a community character.   The exchange of contact information among users now facilitates an adjunct to the pure information provided by the site, building a people network, consisting of like-minded or interested users. So when users interested in, for instance, motor cross routes (perhaps a few hundred people in Germany, in an example cited by the operators), thanks to the new functionality of pointoo, they will be enabled to find and connect with each other.

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