Posts Tagged ‘Prognose’
Enormous Growth Expected for Location Based Services
28 Jun. 2011 | Author: 
The US market analyzers from Pyramid Research are forecasting a boom in Location Based Services (LBS), despite mobile network providers are dealing with data protection for saving personal user data: the main profit should come from mobile, location-based advertising.
The worldwide market volume for LBS are displayed in the Pyramid Study “Location-Based Services: Market Forecast, 2011-2015” and is expected to expand the 2.8 billion USD profits from last year to 10.3 billion USD by 2015. The main profit should come from mobile location-based advertising: the branch invested 588 million in 2010, and the experts expect this to raise to 6.2 billion USD by 2015. That would make mobile, location-based advertising responsible for about 35 percent of the entire mobile advertising market, and about 60 percent of total profits. Read the rest of this entry »
Mobile Local Search become a Key Application
A report by the British market-research institute Juniper Research, predicts a strong growth in the use of mobile-based Local Search services in the year ahead.
Globally, within the next five years, it is estimated that around 1,3 billion mobile phone users, that is 30 percent of all users of mobile services, will regularly use local search services. Juniper Research based its prognosis on interviews, case studies and analyses of several leading undertakings in the mobile search sector.
Above all, advertising is seen to have the strongest growth potential in this field. The analysts expect that by 2013, approximate 43 percent of all web-based advertising income will be generated from localized mobile-device searches.
They however do warn that too much advertising is distracting for users, and can have the effect of deflecting clients. A deciding factor for the growth of the use of localized mobile search offerings is first and foremost, the accessibility and quality of these local directories and service
Mobile location-based services on the upswing
A recent study by the USA market research institute ABI Research, predicts a user-explosion for mobile use of location-based services (LBS) in the coming years.
The experts at ABI Research made their findings public in a press release, as well as revealing a rise in the sector annual worldwide income of an estimated $515 Million in 2007, to a staggering prediction of $13,3 Billion in 2013.
The reason for this enormous increase is seen to be the rapid growth of GPS-capable Smartphones, coupled with the steadily building interest in off-board navigation systems, that is, the accessing of route information from service providers. The latter is expected to be the fastest growing part of this market.
In addition, Family-tracking and Friend-Finding, with local search services are seen as an important area of expansion, as well as company tracking of mobile employee locations and fleet management.
Although the prognosis looks really rosy, LBS providers still have a pretty steep implementation curve, to reach the levels of income predicted. Flatrates for Smartphones are seen as being pivotal in promoting the use and growth of this sector.
Posted in Local Search on the go, Local Search per Mobile phone, Studies, News | 
Tags: Abi, LBS, Location Based Services, lokale Informationen, Prognose, Voraussage | 
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