Posts Tagged ‘Studie’

The first part of the current “Local Consumer Review Survey 2012” focuses on the number of local searches for companies as well as the general influence of online-ratings on consumers. In the second part of the study, BrightLocal.com, a company specializing in local marketing, has focused on the question of what users search for online and what role a company’s reputation plays.
The main result: although users search for restaurants the most when conducting local searches, “consumers read reviews for all types of local business at the point at which they need those services,” explained Myles Anderson from BrightLocal.com on searchengineland. Because users read less reviews than in 2012 in order to make up their mind, it is important for local businesses to have positive reviews. If users stop reading so many reviews, they tend to focus on the latest ones, continues Anderson. Read the rest of this entry »

Small businesses using online directories to improve their brand recognition and to win new customers are doing so correctly, according to the study from the Agof (Arbeitsgemeinschaft Onlineforschung) in February 2012: in the marketing ranking from the Internet Facts from November 2011, Das Telefonbuch, Das Örtliche and meinestadt.de were in the Top 20. Read the rest of this entry »

The eleventh representation Ipsos-study about the use of directories has released some amazing results: not only do 96.3 percent of all Germans use various directories in their search for private and business contacts in addition to shopping possibilities, but also that the printed version remains the most popular. This makes 2011 the busiest year for directories, despite competition from search engines and other locally and regionally oriented media forms, according to the VDAV (Verband Deutscher Auskunfts- und Verzeichnismedien), who directed the study. Read the rest of this entry »

Just in time for the release of Apple’s iPhone 4S on October 14th of this year, there were camp-like conditions in front of Apple stores worldwide. Some waited the entire night in sleeping bags for the opening. Hard to believe: every second German who has a smartphone is interested in purchasing the iPhone 4S. This was the conclusion of a recent study conducted by Gelbe Seiten. In addition: smartphone users value the local search apps right behind the basic functions. This is explained in a post by the Local Search Blog’s own Ben Broshi, thanks to a combination of different technologies that make local search more simple and elegant. Read the rest of this entry »

The primary source for local searching has transferred from traditional directories to Google, according to the Software Initiative Deutschland e.V. (SID). But wait a minute: didn’t some pretty hefty studies just show to opposite? SID was unfortunately unwilling to comment on any sources for their study. Read the rest of this entry »

Google+ is making waves in the social media domain. After the site officially went public last week, traffic increased 1269%, according to new data from Experian Hitwise. Google+’s ranking thereby went from 54th to 8th within one week in Hitwise’s Social Networking and Forums category. The new success should cause for some unrest amongst the competitors at Facebook, which conveniently released a number of new features last week, many of which have been criticized as ‘copying’ Google+. Nevertheless, Google+ is proving itself to be a serious threat to other social networks out there. Read the rest of this entry »

Local search in communities and mobile are ever-developing into a hype, according to the latest user study from the US pollster Pew. More than fifty percent of all smartphone users search for local information on-the-go. Read the rest of this entry »

Nearly half of the 312 million people in the United States use a social network. And of all adults who use the internet, about two-thirds are on a social network. This is displayed in a recent study by Search Engine Journal, who agrees that social media is here to stay.

“[T]ake a look below at the steep curve of the user growth rate in all age ranges and demographics, and the continuing pervasiveness of social networking into every facet of work, play and life in general. It’s hard to argue that social media hasn’t changed forever how we interact and connect online,” writes Jenise Uehara Henrikson at Search Engine Journal. Read the rest of this entry »

Lary Page can be excited about the positive reception of the Google+ project and a record turnover for the second quarter of the year. Meanwhile, Facebook has received a poor grade in the subject of user satisfaction from a study.
The social media market is ready for a new player, according to the census administered by the 2011 American Customer Satisfaction Index (ACSI) E-Business Report, which was conducted with the market research institute ForeSee Results. The social network Facebook received the poorest grade of all the social networks that were analyzed in customer satisfaction. The winner in the category for social media was Wikipedia. But who could have been in first place in the portal and search engine sectors? That’s right: Google. Because the study was conducted last month, Google+ is not included in the study, as the project wasn’t launched until afterwards. But according to a press release by ForeSee, the low results that Facebook has received give Google+ a good start, that is, if the service can offer users something better. Read the rest of this entry »

Not that long ago, we reported in the Local Search Blog (LSB) about the recent study “The Net Community – Key Trends of the Digital Age” [Ger. „Die Netzgesellschaft – Schlüsseltrends des digitalen Wandels“] from the Zukunftsinstitut.
Now, the Zukunftsinstitut is allowing us to give away a copy of the approximately 200 page and 190 Euro work: we will be drawing a name from the first ten LSB-readers that send us an email with the subject “Verlosung Studie” at info@vabene.biz. We ask that you give your address, that way we can send the winner the compendium. Read the rest of this entry »