Posts Tagged ‘Studie’

Nowadays, who really even needs a directory to find a local service provider? – Eight out of ten U.S. residents! This is displayed in the recent Local Media Tracking Study from Burke researchers. So, enough with the speculation that search engines can outdo the Yellow Pages. Read the rest of this entry »

What are they key trends to digital economy? What will follow the Google dynasty? And why do local search servers belong to the most important providers in the social web? These questions were answered by a fascinating study by the Zukunftsinstituts.
“The Net Community – Key Trends of the Digital Age” is the name of the approximately 200 page work, that so extensively reviewed almost all facets of digital life like almost no other publication in the German language in the past years. One of the most interesting points made: the Internet will someday be integrated into so many facets of life, that we will no longer be aware of it’s true reach. The authors call this fourth and final phase of the net evolution “The Return to Reality”.
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Before US consumers go into a local store or restaurant, they tend to look it up online. And where? Well it’s quite obvious, right? Google remains number one. However, when it comes to recommending local service providers online, US-users prefer Facebook’s Like-Button. This information comes from a recent study by CityGrid Media. Read the rest of this entry »

So much for the idea that the internet and its social web-communities have led to an anonymous, cyber exchange and the destruction of real social life. Critics, be prepared, because that definitely isn’t the case: social online networks maintain old relationships, according to a Germany-wide survey by the polling firm Aris on behalf of the high-tech union BITKOM.

Two-thirds of all German internet users maintain their friendships online, according to the survey. Last year, BITKOM reported this number at 57 percent. Six out of ten respondents have found old friends using the internet. Especially older people have been using the perks of the social online network. The quarters of users older than 65 said that they maintain old friendships using the internet, and two-thirds have found old friends through the net. This means that the elderly are even ahead of all other age groups, according to BITKOM.

Dependability, professionalism, and friendliness are the deciding factors for online users when looking for a local provider, according to the three-part Local Consumer Review Survey 2010.
Experts from BrightLocal, which specializes in SEO, surveyed a total of 2,012 online users in the USA and Great Britain between the 30th of September and the 10th of October last year. The third released portion reveals users’ composure in relation to write-ups and reviews. Mouth-to-mouth propaganda remains the most common method for recommending local providers with 80 percent of the users. Praise on Facebook follows with about 27 percent of users, beating out online directories with 11 percent and Twitter with 6 percent. Read the rest of this entry »

Online communities are gaining popularity at an exponential rate: the number of German users has grown by 10 million users within a year, as shown in the study “Social Networks in Germany”, conducted by the high-tech association BITKOM at the polling firm Forsa. In addition, about 40 million, or half of all federal citizens, are active in social networks. And which community is leading the pack? Facebook, of course. Read the rest of this entry »

Despite the fact that a recent study shows that about one of every two online directories allow for image videos to be activated on their websites, many others are lacking. The best offering for company videos are the index medias, according to the study.
infotainweb AG analyzes image video offerings for 57 online platforms from four different categories: 28 webpages for daily papers, nine online directories, and about ten city portals and the top media firms from different categories. The central result from the study: online directories like Gelbe Seiten, Das Örtliche, or 11880 & Co. have the most elaborate offering with various formats, lengths, and media packages in comparison to other categories. Read the rest of this entry »

According to the current study from telegate AG “Small Business and Advertisment”, small businesses in Germany have a lot of catching up to do in the world of digital marketing. Even though the internet is the top resource for consumers to search for companies and services in their local vicinity, regional, small businesses still implement ads in traditional print media. Read the rest of this entry »

In this country, information and directive media sources continue to become more and more popularity: 95 percent of all Germans use them in print form, online, or mobile. The strongest in the market next to the classic books are the online and mobile possibilities. This was ascertained by the Verband Deutscher Auskunfts- und Verzeichnismedien (Eng. Organization of German Informative and Directive Medias) by the marketing research institute Ipsos in a commissioned study. Read the rest of this entry »

Small and midsized establilshments in Germany still haven’t made it into the digital realm – especially in the world of social media. This information is from a study “Middle class and Advertising” from Telegate. Read the rest of this entry »