Responsible for the content and planning of this conference on Search Engine Optimization and Marketing, are the internationally recognized Search Engine gurus Chris Sherman and Danny Sullivan – both are editors of the well-known search engine blog Search Engine Land.

According to a press release, the organizers have targeted the two-day conference and exhibition, to those professionals responsible for search engine and online marketing for companies and agencies.

The program will provide an intensive survey of the most important developments in this field. The organizers will cover areas such as basics for beginners (e.g. keyword selection, the production of search machine friendly websites, or tactics for successful links) as well as specialized themes for experienced professionals in the field. For the latter, topics addressed will include new developments such as Blended Search (where the results, generated by specialized search engines such as local search, are automatically included in the results list) and their influence on search marketing, are also on the program. Further, themes such as the implementation of Communities, Bookmark Platforms or Blogs and their search engine optimization will be covered. And also Local Search is an important subject covered. One session being offered is titled ‘Local Search Tactics and other mysteries’ where insider tips are promised for “successful local strategy, illuminating the new possibilities offered by Blended Search and Local Mobile Search”.

Full details (in German) about this rich program, its participants, registration, prices and location, can be found on the website of SMX.