Posts Tagged ‘Twitter’

What if SMEs and SOHOs suddenly had a new means of direct marketing literally in the palm of their hands? Thanks to Mark McCormack’s new website, uPromote.it, this is possible.

The principle behind the concept is that promotions can be created with just a few steps using a mobile device, proceeding to be quickly distributed to a broad range of points including Facebook, Twitter, SMS, and Email.

Though the marketing is primarily focused on current customers, the contacts of those customers are also easily accessed through social networking. In other words, there is an unlimited amount of potential customers to be accessed.

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In an interview with CkickZ News, Foursquare has officially denied that there are no plans for any data partnerships with Google, Yahoo, or Bing as reported by the Daily Telegraph. Read the rest of this entry »

Foursquare was given an estimated net worth of 100 million US Dollars by investors, who decided to pump in an additional 20 million into the American company. With such a strong support system, the company can surely rest a bit more soundly, but the location-based check-in service will need to use their new capital wisely if they want to keep up with their competitors. Foursquare apparently is one step ahead of us and already has an idea of how to make itself stand out in the crowd: the gaming element of the service should be getting a major facelift to become more entertaining for the user. This information was confirmed by Foursquare engineer Anoop Ranganath in “The Big Money’s Disrupters” podcast. Read the rest of this entry »

Foursquare has been at somewhat of a standstill for quite some time now. The check-in features, which have already been outdone by social-network Twitter’s location features, rating service Yelp’s check-ins, and will probably be looking at the same situation when Facebook releases their own check-in service. So how exactly does Foursquare plan on surviving? The answer is quite simple: gaming. Read the rest of this entry »

Twitter posted recently about the new feature in their blog “Twitter Places”: with the new feature, users can post their mini-messages with their current location. So users no longer have to post their coordinates, as previously required, but can now pick out places such as cafés, or even directly from World Cup stadiums. Read the rest of this entry »

Using social media outlets as a way to draw in customers has pretty much become mandatory for even directories worldwide. Directories, local search engines, rating portals – they’ve all got the social media fever. An interesting example is the Herold in Austria, who introduced the Facebook application “Locations ilike”. Users don’t only have the capability to search, find, and save favorite locations, but can also rate them and share them with friends. Read the rest of this entry »

Twitter’s next try at the local search: the tweeting service announced a new feature at the Chirp-Conference in San Francisco, which is considered to be the first step to becoming a local directory – Points of Interest. Whether or not this will be a “local search tsunami” or the “Trojan horse of local search”, as predicted by Andrew Shotland from Search Engine Land, only time can tell. Read the rest of this entry »

Not even two weeks ago, the experts were shocked that Foursquare has way more than half a million users. Now, the check-in community has beat 700,000. The number of check-ins is over 20 million. Blogger Ben Parr from Mashable said: “Our expectations of Foursquare becoming the Twitter of 2010 could become reality.”

CitySearch bindet mit wachsendem Erfolg Tweets und Facebook-Pages in seine Treffer ein. Damit formt sich das US-amerikanische Bewertungsportal allmählich zum Echtzeit-Meinungs-Suchportal aus. Citysearch selbst spricht vom „Social-Media-Verzeichnis“. Read the rest of this entry »

Twitter geht weiter in Richtung Location Based Services: In den USA hat das Kurznachrichten-Portal sein neues Feature „Local Trends“ herausgebracht.

Vor wenigen Tagen haben Ryan Sarver sowie Raffi Krikorian vom Twitter-Team mitgeteilt, dass der neue Service „Local Trends“ in den USA an den Start gegangen ist. Dank geokodierter Daten kann sich der User damit zeigen lassen, was in seiner direkten Umgebung in der Twitter-Community gerade besonders angesagt ist. Noch können nur wenige den neuen Service nutzen, aber das soll sich schnell ändern.

Mit der Einführung der „Local Trends“ verfolgt Twitter seinen jüngst durch den Kauf von Mixer Labs (wir berichteten) eingeschlagenen Weg, in Zukunft verstärkt auf Standort basierte Dienste zu setzen.