Posts Tagged ‘Webverzeichnis’
Pages Jaunes buys 123people
26 Mar. 2010 | Author: The Vienna-based “people” search engine 123people now belongs to Pages Jaunes. The French apparently popped out 10 to 15 million Euros to buy out the previous stockholders. Read the rest of this entry »
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GelbeSeiten way ahead
“GelbeSeiten.de achieved again the highest visitor count of all German online-directories, with more than seven million visits and over 44 million page impressions in August 2008.” This was reported by GelbeSeiten Marketing GmbH in a press release.
Already this June, the portal led the online-directories, with over seven million visitors, and managed to maintain this lead in August, said the operators. The source of these figures come from the current statistics for online media usage, published by the ” Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern e.V. (aka IVW) in Berlin.
The IVW is an independent organization, funded by the Media, the Advertising industry and ad- and media-agencies. The body monitors and reports the expansion of advertising media, delivering data of interest to users, advertisers and competitors. Among the data published for the online-media, are the number of page views/impressions (number of users of accessed pages) as well as the sum of the single hits/visits.
Looking closer at the results published by IVW, one sees that GelbeSeiten.de in July 2008 achieved 7,060,898 visits – the most since records were started in August 2004. In August 2008, the figure dropped slightly. However, the high of 66,958,342 page views in March 2006 was far higher than the present figures.
Competitors listed by IVW can only battle to keep up. Klicktel.de in August clocked up 4,8 million visits and approximately 30 million page views. In the same period GoYellow.de managed just on 3 million visits and about 16 million page views, with Web2.0 branch-directory Qype.com showed 3,5 million hits, and almost 12,5 page views.
GoYellow.de expands its free basic postings
GoYellow.de is offering companies the possibility to present themselves in detail within the web branch directory, at no cost.
Undertakings and service providers can fully inform their potential clients, using the free basic posting “GoBasic”, in so far as profile, team, offerings and services, or the history of the company.
GoYellow Media AG, in a press release, detailed how GoYellow.de will be able to generate significantly more qualified content, through this improved posting. This should also jack up the value of the service and benefit its users.
The company hopes that increasing numbers of undertakings will escalate their presence to a paid level with prominent placement of their postings, as a result of the free service incentive. Addition to the prioritized position on GoYellow.de, undertakings can reserve a top-placed listing on the local ratings portal GoLocal.de, so as to publicize their offerings to an even larger internet target market.
New (German) web directory: glenglobe.de
“…Show yourself” – using this catch phrase, the new local branch-directory glenglobe.de was launched officially early in 2008.
This motto is aimed especially at small and medium-sized concerns, for which glenglobe.de is meant to be a platform. Undertakings are urged to present themselves and their team to the customers at large, and publicize their goods and services.
The management of glenglobe.de GmbH in Berlin, made public the launch in a press statement, and announced various functions available. Company owners are able to upload photo galleries, logos and background information (such as opening times, etc.) In addition, a virtual business card (vCard) is offered, on which they can display an image and contact details. One of the innovations offered (as yet unlike most USA or German local directories or search engines) is the provision of printable coupons/discount vouchers, which customers may download. Further, the visitor can also access events and current themes/news. All these three cornerstones of this service (i.e.. coupons, events and news) are easily edited and updated by subscribing firms and service providers, allowing glenglobe.de to call itself “the living online-directory.”
The location of a participating firm is displayed on a Google Map. Missing however is a route planner, which is unfortunate. However there are a bunch of other features, such as a “Recommend” button, a “Skype” option, or a counter that allows the registered undertaking to keep track of visitors to their entry, or the selection of “glenletters” (flags for future usage). ‘Glenletters’ allow visitors to subscribe to their firms of choice. Subscribers are informed as soon as any of their flagged companies have changed or updated their glenglobe.de presence.
This service is still in the Beta-phase, and at present, a company entry is offered free for 6 months, as announced by glenglobe.de director Anita Tusch in the company blog. The planned monthly cost after the beta-phase has been announced as 9,90 Euro (as seen in the FAQs). Companies need to commit to a minimum of one year’s subscription.
The idea of this offering is good. However at present there are very few entries, as the principle is based on the self-entry and participation of firms or service providers. As a consequence, the service is still relatively unusable by visitors, looking for goods and services in their immediate locality. The question is whether companies will accept the paid subscription model, after the end of the beta-phase. There are already numerous free local search services, such as Google Maps, where one can present a business to the public.
