Posts Tagged ‘Werbevertrag’

Rather Google than Microsoft, seemingly think the internet portal creators Yahoo! thereby negotiating a non-exclusive advertising contract between the search engine giant and its arch-rival.

In February this year, as is well-known, Microsoft made a bid for the complete takeover of Yahoo! This proposal came adrift in May 2008 after exhaustive negotiations. However Microsoft still showed interest in Yahoo! – and wanted at least to buy out Yahoo’s search engine undertaking. Yet again, the deal came to nothing and Microsoft walked away empty handed. On 12th June 2008, Yahoo! announced in a press release that negotiations were officially over with Microsoft.

Later the same day, Yahoo! announced its cooperation with Google. And Google too announced the collaboration in a separate press release. As is to be discerned from the press releases, the agreement covers a non-exclusive advertizing contract between the companies. Soon, paid ads from Google’s “Adsense for Search” and “Adsense for Content” will be visible on Yahoo! pages, as well as on the search results of Yahoo! and its partner and affiliate portals. This agreement applies only to the USA and Canadian Yahoo! services.

The agreement was negotiated for a four year term, with the option for two extensions of three years each, to a maximum of ten years. In the meantime, both sides have factored in a wait-time of three and a half months to allow the US Justice department time to evaluate the cooperative venture.