Posts Tagged ‘YellowMap’
YellowMap: Business Owners Chirping Away
With the new function “Business News”, the online directory YellowMap wants to help its users with the entry to social media to help gain more coverage. Starting now, business owners can alert customers of new products and current offers as a short message in their entry and on Twitter.
According to the portal, the service is free and everyone that has an entry on YellowMap can use it. And that is very simple to do: direct on the portal’s start page, next to the logo on the top, there is a button titled “Ihre Business-News” (Eng. your business news). After clicking the tab, users will be prompted to log in and can then write and post a short message with a maximum of 90 characters, and with one click, can publish this to the firm’s profile and Twitter.
Posted in Social Media, Web Communities, World Wide Web, News, Local Search Engines, Practical features | 
Tags: Social Media für KMUs, Twitter, YellowMap | 
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YellowMap startet das Mitmach-Branchenbuch
24 Feb. 2010 | Author: Ute De Mitri |
Alles hängt mit allem zusammen. Das hat sich wohl auch die YellowMap AG gedacht. Wer das Branchenverzeichnis nutzt, kann jetzt Anbieter aus einer Stadt miteinander verknüpfen. Read the rest of this entry »
Weihnachtlich glänzet das iPhone
4 Dec. 2009 | Author: Ute De Mitri |
Für das iPhone kann man sich gleich drei Weihnachtsmarkt-Apps im App Store kostenlos downloaden: Neben DasÖrtliche (wir bereichteten) bieten auch Mecomo und YellowMap eine spezielle Anwendung an.
Alle drei Apps zaubern Weihnachtsstimmung aufs Smartphone und machen Lust, sich mit Freunden auf einen Bummel bei Glühwein und gebrannten Mandeln zu verabreden. Mit den Anwendungen von DasÖrtliche, der Mecomo AG (Spezialist für Location Based Services) oder der YellowMap AG geht das ganz einfach: Allesamt bieten sie eine schnelle Suche nach den nächstgelegenen Weihnachtsmärkten zum Standort des Users. Die Ergebnisse kann man sich in einer Liste oder Karte anzeigen lassen. Dazu gibt es Zusatzinfos wie Öffnungszeiten, teilweise auch Fotos und die Möglichkeit, sich vom Routenplaner direkt zum Ziel weisen zu lassen. Bei der App von DasÖrtliche lassen sich Freunde sogar direkt per E-Mail zum Glühweintrinken einladen: Entsprechender Text und Adresse des Weihnachtsmarktes sind bereits automatisch in der Nachricht enthalten.
Posted in Lokale Suche per Smartphone, Local Search on the go, Local Search per Mobile phone, Local Search, Practical features |
Tags: Anwendung, App, dasoertliche, iPhone, Location Based Services, Mecomo, mobile lokale Suche, Smartphone, Weihnachtsmarkt, Weihnachtsmarktsuche-App, YellowMap |
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YellowMap im TV – Lokale Suche per Fernbedienung
27 Jul. 2009 | Author: AWo |
„Ab sofort lässt sich das Online-Branchenbuch von YellowMap auch im Fernsehen nutzen“ – das meldet die YellowMap AG in einer Pressemitteilung.
Möglich mache dies die jüngste Generation von Philips-Fernsehgeräten in den Serien 8000 und 9000. Damit sollen Zuschauer nun unter anderem auch Online-Informationsdienste abrufen können. Die integrierte YellowMap-Anwendung sei intuitiv bedienbar und mit einer nutzerfreundlichen Oberfläche ausgestattet. Über die Tasten der Fernbedienung gebe man dafür zunächst den eigenen Standort ein. Im Anschluss daran sei es möglich, im kompletten Branchen- und Telefonbuchbestand von YellowMap nach Serviceadressen in der Nähe zu suchen. Die Anzeige der Suchergebnisse erfolge schließlich sortiert nach der Entfernung zum eingegebenen Standort. Die YellowMap AG kündigt überdies an, weitere Features für diesen Service zu entwickeln.
Posted in Local Search, News, Practical features |
Tags: Fernseher, lokale Informationen, Online-Branchenbuch, Philips, TV, YellowMap, Local Search |
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YellowMap.de: Unterwegs ins Netz
20 May. 2009 | Author: AWo |
Bei YellowMap.de kann man nun noch gezielter nach geeigneten WLAN-Hotspots suchen. Dazu kooperiert das Online-Verzeichnis mit Portel.de, einem B2B-Portal für Telekommunikation in Deutschland.
Mit dem verbesserten Dienst lassen sich ab sofort bundesweit rund 11.000 öffentlich zugängliche WLAN-Hotspots finden, erklärt die YellowMap AG in einer Pressemitteilung. Dabei erfahre man nicht nur, wo sich Funknetzwerke in der gewünschten Umgebung befinden, sondern erhalte auch aktuelle Informationen über Kosten, Konditionen und Zugangsdaten des jeweiligen Anbieters vor Ort. Ein fünfstufiges Bewertungssystem für die Hotspots komplettiere den Service.
Der Dienst ist über www.YellowMap.de oder www.Businesshotspot.de abrufbar, und mobil per Handy – etwa über www.YellowMap.mobi oder iphone.YellowMap.de.
YellowMap app for the iPhone3G
The online directory YellowMap launched its mobile search iPhone app in November 2007 (see our report). The company has now updated its application for the current iPhone3G model.
This is available for users via the AppStore, free of charge, as outlined in a press release by YellowMap AG.
When running a local search with this service, the geolocation of the user is automatically conveyed to the service provider. Local information is then provided, such as Travel, Shopping, Emergency or Eating & Drinking. Current traffic conditions are also accessible as well as addresses of the nearest cash machines, WiFi hotspots, filling stations (with current pricing) or pharmacies – many of which with detailed information including opening times.
Parallel to the automatic local search, the user can search specifically for other locations, where one has full access to the entire YellowMap.de database online.
YellowMap sets importance on local search
“Welcome to the secrets of your local world!” is the slogan greeting the users of lokaleauskunft.de on its start page. The portal is a product of YellowMap AG in Karlsruhe, which is also the operator of the online-directory YellowMap.de.
The difference between the sibling-services is not easily seen at first glance. For example, both portals offer directory search, a telephone directory, city plans, city information and a personal user area.
However the emphasis differs. Whereas YellowMap.de centers on the localized directory search, lokaleauskunft.de weighs in much more on its coverage of extensive local content for individual cities, which until now have been lacking. The new portal, still in beta-phase, is still under development. It plans, according to information provided to Lokale-Suche-Blog, to become in the medium-term an “information-source for all local information” – presumably comparable with city-pages similar to meinestadt.de. When this is to happen has not been announced.
In contrast to YellowMap.de the users of lokaleauskunft.de are as yet unable to rate or describe found service providers; this is to change soon, according to the operators of the new service. In the mean time, the city plans are more user-friendly. Here one can display results using map, satellite, hybrid or bird’s eye views, using cartographic material from Microsoft Virtual earth. Noteworthy is lokaleauskunft.de’s route planner, with which one can not only find the fastest or shortest route, but also the most economical. Additionally it also provides route plans for pedestrians and cyclists, alongside motorists
Euro 2008 Specials on local search services
The soccer Euro2008 has started. Many local search services are offering their users special Euro 2008 features, in honor of this grand event.
The city portal meinestadt.de for example, in its local online event calendar, lists times and locations of live TV broadcasts on large screens in public places (a.k.a. “Public Viewings”), as well as broadcasts and Euro 2008 parties in pubs or beer gardens, with listings of start times, locations and contact details. According to a press release, all schedules are also available for download via the portal’s mobile version. In a Euro 2008 Special, one can also check out the game schedule and much more.
Google has also put together an additional Fan portal. Accessible via google.de/23tage, the user can find, among much else, a Fan Map with lots worth knowing about Euro 2008 (e.g. teams, players, games and stadiums). A press report by Google Deutschland, posts also a personalized iGoogle Fan start page with loads of information about the contest, the participating teams and even a YouTube Fan Diary that one can add to.
Internet online directory YellowMap offers soccer fans a special Guide to the festivities, in cooperation with online-portal Raumobil, the Mitfahrzentrale [en=Ride sharing] and Quoka. Offers include information about the game-cities, with aerial views of the eight stadiums, a ‘tip’ game and a route planner. In addition, one can reserve hotels and accommodation in Austria and Switzerland, or nearby the hotels where the teams are bunked, and even offer or search for rides to the games.
On the City24 city portal, one can find the games schedule along side with stacks of news about this pan European sporting mega event. Here too, one can find the locations and details of public viewings or parties on offer. Further, users may personally add local parties and events around Euro 2008, using the so-called ‘CityScout’ feature.
The participation of users is also found as expected on Qype. The local search and rating platform, in its own blog, calls for users to add listings and reports on public viewings or sportsbars. Find these under the Groups search term “euro2008” or the Guides listings.
Sharing soccer-mania with other fans is made possible by the local search machine suchen.de. Here, one simply enters search phrases “Public Viewing” or “Sportsbar” plus a location, to discover where the games are to be broadcast in public places or bars.
Extensive listings of Public Viewings and Sportsbars are also to be found on the online directory DasÖrtliche.de and DasTelefonbuch.de. Both services offer a special search feature on Euro 2008, in cooperation with “Premiere Sportsbar”. DasTelefonbuch.de also allows its users to participate ‘virtually’ in the festivities – using the so-called “Virtual-Kicker League“. Whoever participates and wishes to ‘appear’ against other online-soccer players, can register online and receives a Player-Pass. According to DasTelefonbuch-Servicegesellschaft, the virtual game schedule parallels exactly the real Euro 2008, including all preliminary games. The parallel victories and defeats will run alongside the actual events.
Posted in Local Search per PC, Local Search, News, Local Search Engines, Practical features |
Tags: City24, DasTelefonbuch, DeTeMedien, EM-Features, EM-Special, Europameisterschaft, Fan Map, Google, google maps, GoYellow, lokale Informationen, meinestadt, meinestadt.de, Public Viewings, Sportsbar, Suchdienst, suchen.de, t-info, YellowMap |
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SEO for local search services: a fiercely contested battle for the top rankings
Recently the latest edition of the Search Engine Marketing Index SUMAXX was released. In the category “local search”, much has changed in the period since the last analysis.
Although there are numerous local search services, many users, seeking local search results, continue to use the web-search giants Google and Yahoo. Therefore it is important for operators of local search and online branch directories, to have their services reflected in the generated results (of the giants). For this sector, SEO (search engine optimization) is the magic word. SUMAXX indicates those providers who have successfully optimized their pages, frequently being found among the top results of the most important German web search engines,
The rankings (including local search services, among many other branches of the business) are assembled quarterly by the Search Engine Marketing agency Bloofusion Germany GmbH (see an earlier post). The 1st Quarter 2008 results are now available.
In the segment “Local Search”, Bloofusion notes much movement in the first 3 months of 2008, in comparison to the last quarter of 2007. Stadtbranchenbuch.com and goyellow.de have moved up two places to places one and two respectively. The online-directory gelbeseiten.de also has attained improved SEO, thus shunting up five positions to the new #3 position, followed by cylex.de and yahoo.com. The big loser with respect to SEO, according to SUMAXX, is the city-portal meinestadt.de, which slipped from position 2 to 10. On the other hand, the highest rank newcomer is local search machine suchen.de, which moved up nine places to position 7. Yellowmap.de also managed to find its way into the Top Ten in place 8. The ninth ranking was gained by dasoertliche.de
New Cooperation between local directory services
The person search service yasni.de has joined forces with 11880.com, and YellowMap has integrated the ratings offering of autoplenum.de
yasni.de and 11880.com
Recently, yasni.de, a search engine for people, utilizing Web 2.0 elements, and the information portal 11880.com (Telegate AG) have been collaborating. As a result, telephone numbers and addresses are now obtainable on yasni.de, as announced by the presenters in a press release. Conversely, 11880.com now links a person search, by the provision of a link labeled “What does yasni.de know about this person’s name?” directly to yasni.de.
Steffen Rühl, founder of yasni.de, explained this new strategic cooperation in its quest to expand and reinforce its leading position as the most-used person search engine in Germany. This service was started at the end of October 2007 under the motto “What does the Net know about you?” It accesses publicly available information on the web around the name search. Additionally registered users are also able to submit their own profiles.
YellowMap offers ratings from autoplenum.de
The “Knowledge platform for Drivers” – autoplenum.de has been cooperating with online directory YellowMap, as of mid-February 2008.
As announced by autoplenum.de in a press-statement, users of YellowMap who search for car showrooms, dealerships or repair shops, are now able to access autoplenum.de member ratings (on a separate tab) of these facilities, as well as their addresses. This facilitates users of YellowMap to gain additional insight and assist their qualified choice, without unpleasant surprises. A direct link to the autoplenum.de website also enables YellowMap users to share their own experiences and ratings of this business branch, with autoplenum.de users.
Posted in Local Search per PC, Local Search, News, Local Search Engines, Practical features |
Tags: 11880.com, Auskunftsportal, autoplenum, Branchenbuch, Telegate, yasni, YellowMap |
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